hotschedules.com
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HotSchedules: The $94M Scheduling Behemoth
7M+ monthly visits with a 75% direct traffic moat. This is a product-led growth masterclass.
In the noisy world of restaurant tech, one domain commands the conversation: hotschedules.com. With 7.2M monthly visits and a $94.4M revenue engine, this isn't just a tool—it's the operating system for shift-based industries. Let's dissect the data behind the dominance.
"When 75% of your traffic is direct, you've stopped selling software and started owning a workflow."
The Direct Traffic Moat
HotSchedules' traffic profile is the envy of B2B SaaS: 75% direct, 20% organic. This means employees aren't searching for 'restaurant scheduling software'—they're typing 'hotschedules' into their browser. That's brand saturation. That's lock-in. With 521 employees serving a $94M revenue base, their efficiency per head is striking.
The Keyword Fortress
Their keyword strategy is brutally focused. 'Hotschedules' (62,800 monthly searches) and 'hotschedules login' (35,130 searches) dominate. They own their brand term so completely that even typos ('hot schedules', 'hot schedule') drive traffic. This isn't SEO by accident—it's brand dominance manifesting in search data.
The backlink profile tells a similar story: 172,607 links. While not massive compared to enterprise giants, the quality and relevance of these links (likely from restaurant associations, HR blogs, and industry directories) create a defensive moat. The Trustpilot rating of 3.2/5 with only 1 review suggests they're either incredibly good at suppressing negative sentiment or their user base doesn't bother with public reviews—likely the former for a B2B product with such high engagement.
- 75% direct traffic = exceptional brand recall and product stickiness
- 7.28M monthly visits from a niche vertical (hospitality/retail) is massive scale
- 521 employees generating $94.4M revenue = ~$181K revenue per employee
- Keyword moat: Owns 8 of the top 10 related search terms
The Silent Giant of Shift Work
HotSchedules proves that boring, vertical-specific software can build an empire. They don't need 10M keywords—they need the right 10,000 users who type their domain daily.
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5 keywordsHow is Hotschedules's SEO?
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Reviews (1)
Terrible company and ethics
Terrible company and ethics! I signed up for hotsschedules.com and it took almost 3 weeks for me to get in touch with someone to give me access to the software. After weeks of attempting to get in touch wit the company they told me my initial rep had left the company. The new rep they assigned me was on vacation for 2 weeks so I didn't actually have a meeting to get my access set up for over a month. After the difficulty I had with them getting up and running we decided to work with another scheduling company, Sling. They were much easier to work with and get setup. I didn't need an individual to help give me access. I canceled my hotschedules account but they have continued to charge me for the past 3 months. They are nearly impossible to get in touch with and have told me they will continue to charge me each month for a year even though I never received access to login. Completely unethical and illegal. I do not recommend working with them.
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About hotschedules.com
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Technology Stack
hotschedules.com uses 3 technologies across their website including Cloudflare Turnstile, Cloudflare, Tailwind CSS.
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Cloudflare Turnstile
Cloud & Hosting
Cloudflare
CSS Frameworks
Tailwind CSS
Traffic & Audience
hotschedules.com receives approximately 7.3M monthly visitors and ranks #7,968 globally. The website has a bounce rate of 24% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 2:51 on the site.
The majority of hotschedules.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about hotschedules.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hotschedules.com directly at https://hotschedules.com.