hotsy.com
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Hotsy: The B2B Titan You've Never Heard Of
How a 100-person industrial brand dominates $35M in revenue without a digital footprint.
In an era obsessed with SaaS unicorns and viral apps, Hotsy quietly commands a $35.3M empire by selling the unsexy backbone of industry: pressure washers. They aren't chasing clicks; they're chasing grime.
"Hotsy proves that in heavy industry, brand equity beats SEO every single time."
The Invisible B2B Behemoth
With only 23,000 monthly visits, Hotsy’s digital footprint looks modest—until you realize 44% of traffic comes directly to the site. This isn't a browsing audience; it's a procurement army. Customers don't find Hotsy by accident; they type 'Hotsy' into the URL bar because they need industrial-grade cleaning power, and they trust the only name that matters in North America.
The 'Hotsy' Moat
The brand is so dominant it owns its own search category. 'Hotsy' alone drives 200 monthly searches, while 'Hotsy pressure washer' adds another 220. When a brand name becomes a generic term for a product category (like Kleenex or Xerox), you have achieved an impenetrable market position. They don't need to bid on keywords; they own the intent.
The tech stack reveals a hybrid strategy. While they lean on legacy frameworks like jQuery and Bootstrap—typical of industrial sites built to last—they’ve integrated modern pixels (LinkedIn, Twitter, Facebook) to track the complex B2B buyer journey. It’s a digital infrastructure built for reliability, not flash.
- Direct Traffic Dominance: 44% of users bypass search engines entirely.
- High-Intent Keywords: Ranking for 'hotsy pressure washer for sale' (370 volume) signals ready-to-buy customers.
- Regional Leadership: A network of specialized regional managers (Berry, Cornell, Featherston) drives the offline-to-online conversion.
The $35M Lesson
You don't need 10 million visits to build a massive business. You need to own the 10,000 visits that matter.
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5 keywordsHow is Hotsy's SEO?
Meta Tags
The #1 Brand of Commercial Pressure Washers
Hotsy is North America's number one name in cleaning equipment. We offer high quality industrial pressure washers and accessories from our corporate site.
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About hotsy.com
Hotsy is North America's number one name in cleaning equipment. We offer high quality industrial pressure washers and accessories from our corporate site.
Company Overview
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Technology Stack
hotsy.com uses 16 technologies across their website including HSTS, Amazon Web Services, AWS CloudFront, DoubleClick Floodlight, Twitter Pixel, and more.
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads +1 more
E-commerce & Payments
BigCommerce
Tag Managers
Adobe Launch
Analytics & Marketing
Google Analytics
Traffic & Audience
hotsy.com receives approximately 23.1K monthly visitors and ranks #1,191,214 globally. The website has a bounce rate of 59% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:25 on the site.
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