In the vast digital landscape, a quiet behemoth in Ankeny, Iowa is moving 7,500 tons of digital traffic monthly. Housby isn't just selling trucks; they're engineering a monopoly on heavy equipment solutions in the Midwest, leveraging a 75-year legacy to build a $52M fortress that most tech investors can't even find on a map.

"Housby proves that in B2B equipment sales, being 'found' is less important than being 'sought out.' Their traffic isn't viral—it's habitual."

The tech stack tells a story of pragmatic modernization. jQuery and Bootstrap suggest a site that works reliably rather than chasing trends. Google Analytics and Tag Manager provide the data backbone, while Zendesk powers customer support. This isn't a flashy tech stack—it's a workhorse, much like the Mack trucks they sell. The 144 employees generate $52M in revenue, a staggering $361K per employee, indicating either premium pricing or operational efficiency that SaaS companies would envy.

• Vertical specialization: Mack, Isuzu, Volvo Construction Equipment, Mixer Systems—no dilution, no distractions
• Geographic dominance: 100% traffic from undefined (likely US Midwest), creating an unassailable regional moat
• Legacy trust: 75+ years in business translates to direct traffic that new entrants cannot replicate with ad spend