houseasy.net
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Houseasy: The Quiet Giant in Brazilian Smart Home Tech
A $3.8M revenue, 33-person team quietly building the smart home OS for Brazil.
While global smart home giants battle for US and EU living rooms, a Brazilian startup is quietly scaling a $3.8M business by solving a specific, high-friction problem: making legacy homes smart without a full renovation. Houseasy isn't selling gadgets; it's selling a unified brain for the home.
"Houseasy isn't selling gadgets; it's selling a unified brain for the home."
The Revenue-Visit Paradox
The most telling data point about Houseasy is the mismatch between revenue and web traffic. With only 108 monthly visits and a global rank that's statistically invisible, they've generated $3.8M in revenue. This signals a classic B2B or high-touch sales model, not a viral D2C app. Their growth isn't driven by SEO keywords like 'smart home,' but likely through integrators, real estate developers, and direct sales channels. The 'socialaut casa' keyword hint suggests they may be targeting specific property management or condo solutions.
Technical Stack: PWA & Performance
Their tech stack reveals a pragmatic, mobile-first strategy. Built on Tailwind CSS and Bootstrap for rapid UI development, they've adopted a PWA (Progressive Web App) architecture. This is a strategic move for emerging markets like Brazil, where app store friction is high and device storage is limited. By leveraging AWS CloudFront and Cloudflare, they ensure low-latency performance across diverse geographic regions. The use of Smartlook and Google Tag Manager indicates a data-obsessed product team iterating on user behavior.
The company's social footprint is robust—Twitter, YouTube, Facebook, LinkedIn, and Instagram—suggesting a content strategy aimed at educating the market rather than hard-selling features. This aligns with the 'Soluções para Casa Inteligente' (Solutions for Smart Home) tagline; they are building authority in a nascent market. The lack of public funding data, combined with healthy revenue, implies they are bootstrapped or have a strategic investor, giving them control over their roadmap without VC pressure for hyper-growth.
- Market Fit: Targets the 'brownfield' home market (existing homes) rather than new construction.
- Revenue Model: Likely B2B2C via integrators and real estate developers, explaining the low web traffic.
- Tech Strategy: PWA-first approach reduces barriers to entry in price-sensitive markets.
- Growth Signal: High direct traffic (35%) indicates strong brand recall and repeat usage.
The Silent Scaler
Houseasy proves that in fragmented markets, software integration beats hardware volume.
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Open Graph Image
https://houseasy.net/ms-icon-144x144.png
Meta Tags
Houseasy | Soluções para Casa Inteligente
Aumente as suas possibilidades, conecte os seus principais dispositivos e otimize seu tempo com uma rotina moderna e inteligente. Saiba mais!
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About houseasy.net
Aumente as suas possibilidades, conecte os seus principais dispositivos e otimize seu tempo com uma rotina moderna e inteligente. Saiba mais!
Company Overview
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Technology Stack
houseasy.net uses 15 technologies across their website including Font Awesome, Google Fonts, HSTS, AWS CloudFront, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
Facebook Pixel
Analytics & Marketing
Smartlook, Google Tag Manager, Google Analytics
Web Standards
PWA
Traffic & Audience
houseasy.net receives approximately 108 monthly visitors. The website has a bounce rate of 38% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of houseasy.net's traffic comes from .
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