In the sprawling world of PropTech, HouseRater is a fascinating outlier: a 4-person team generating $300K in revenue by solving a hyper-specific, high-stakes problem. They're not chasing the unicorn dream; they're meticulously capturing over 1,200 data points per inspection to dominate a niche.

"This isn't a scaling problem; it's a precision play. They've built a $75K-per-head revenue engine on a tool that replaces manual chaos with digital order."

Their keyword strategy is almost non-existent. The top search term is a competitor's misspelling ('houserapp.com'), and 'energy rating for houses' has zero monthly volume. This signals a product that doesn't rely on discoverability but on utility. They solve a problem so specific that buyers seek them out directly.

• Niche Dominance: Capturing 1,200 data points per site visit creates a data moat.
• Capital Efficiency: $300K revenue with 4 employees = extreme operational efficiency.
• Direct Traffic Reliance: 42% of traffic comes directly, indicating strong brand recall in a tiny market.