hoverlay.com
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Hoverlay: The Invisible AR Giant
A 6-person team building the spatial web with $0.4M revenue and invisible traffic
While Meta burns billions on the metaverse, a tiny team of six is quietly building the actual infrastructure for the spatial web. Hoverlay isn't selling headsets—they're selling the invisible layer between reality and data.
"They're not building a metaverse—they're building the invisible layer between reality and data."
The Invisible Infrastructure
Hoverlay operates in the 'spatial AR publishing' space—a category so niche it barely exists. Their competitors aren't Apple or Meta, but invisible startups building invisible layers. With 6 employees and $400K revenue, they're profitable (or close) while giants burn billions. This is lean infrastructure building at its finest.
The Traffic Paradox
Here's the contradiction: 2,165 monthly visits with 50% direct traffic suggests a tiny but hyper-engaged user base. The top keyword is 'spaces login' (940 monthly volume)—their actual product. This isn't viral growth; it's a tool people use daily. The 100% 'undefined' country traffic suggests either a tracking issue or a truly global, borderless user base.
The tech stack reveals their pragmatism: jQuery and Bootstrap (old-school but reliable), Tailwind CSS (modern utility), Vite (fast builds). They're not chasing shiny objects—they're shipping. The presence of reCAPTCHA and HSTS shows they're serious about security despite being a small team.
- 6-person team generating $400K revenue = $66K per employee
- 50% direct traffic indicates product-led growth, not marketing
- Top keyword is their login page, not brand awareness
- 100% 'undefined' country traffic is either a bug or a feature
The Invisible Winner
While everyone chases the metaverse spotlight, Hoverlay is building the rails for the spatial web. 6 people, $400K revenue, and a product people actually use daily. That's not a startup—that's a business.
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Meta Tags
Hoverlay - Spatial AR Publishing Platform
Hoverlay puts the power of the spatial web in the hands of individuals, artists, educators, brands, content creators, cities, and enterprises. Our turn-key suite of technologies revolutionizes the creation and distribution of augmented reality content into physical locations.
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About hoverlay.com
Hoverlay puts the power of the spatial web in the hands of individuals, artists, educators, brands, content creators, cities, and enterprises. Our turn-key suite of technologies revolutionizes the creation and distribution of augmented reality content into physical locations.
Company Overview
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Technology Stack
hoverlay.com uses 13 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Webflow, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Webflow
Cloud & Hosting
AWS CloudFront
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
Traffic & Audience
hoverlay.com receives approximately 2.2K monthly visitors and ranks #6,415,853 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:48 on the site.
The majority of hoverlay.com's traffic comes from .
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