how.studio
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How&How: The 2-CEO Agency Model
A transatlantic branding agency turning founders into icon-makers
In a world saturated with generic agencies, How&How operates on a radical premise: branding isn't about making things look good—it's about liberating ideas the world deserves. With dual headquarters in London and Los Angeles, they've built a 62-person powerhouse that treats brand identity as a strategic weapon, not a creative vanity project.
"They don't just build brands—they engineer cultural artifacts that outlive their creators."
The Dual-CEO Experiment
How&How is led by two founders: Rog How (CEO) and Cat How (CEO & Exec. Creative Director). This isn't just a quirky naming convention—it's a deliberate power structure that splits strategic oversight from creative vision. Most agencies fail because they prioritize one over the other. How&How forces both to coexist at the top, creating a tension that prevents creative drift and strategic fluff. Their team includes directors from top-tier studios, suggesting they're not competing on price but on pedigree.
Transatlantic by Design
The London-Los Angeles axis isn't geographic expansion—it's cultural calibration. London brings a heritage of design rigor and European minimalism; LA injects Hollywood-scale ambition and tech disruptor energy. This duality lets them serve clients who need to feel both timeless and explosive. Their 30K monthly visitors aren't just browsing—they're founders and executives seeking that rare blend of British restraint and American audacity.
Their tech stack reveals their operational philosophy. Built on Next.js, Vercel, and Prismic, they've engineered a site that loads instantly and scales effortlessly. This isn't just a portfolio—it's a statement that they understand modern digital infrastructure. The use of Amazon S3 and HSTS shows they treat their own brand with the same technical rigor they promise clients. They're not just selling design; they're selling performance.
- Dual-CEO structure ensures creative and strategic excellence never diverge
- Transatlantic presence gives clients cultural fluency across major markets
- Tech stack mirrors their promise: fast, scalable, and future-proof
- Revenue per employee ($140K+) suggests premium positioning, not volume play
The Founder's Choice
How&How isn't for everyone. It's for founders who understand that brand is the ultimate moat—and are willing to pay for the architecture that makes it unbreachable.
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https://images.prismic.io/howandhow/3efabee2-7571-472e-8603-0978c1aa45e8_HH-Showreel-2.jpg?auto=compress,format
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Branding Agency London & Los Angeles | How&How
A Branding Agency in London & Los Angeles liberating ideas the world deserves. Strategy, design and digital that turn the best businesses into iconic brands.
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About how.studio
A Branding Agency in London & Los Angeles liberating ideas the world deserves. Strategy, design and digital that turn the best businesses into iconic brands.
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Technology Stack
how.studio uses 7 technologies across their website including HSTS, PHP, Prismic, and more.
Security
HSTS
Programming Languages
PHP
CMS
Prismic
Cloud & Hosting
Amazon S3, Vercel
Performance
Lazy Loading
Frontend Frameworks
Next.js
Traffic & Audience
how.studio receives approximately 30.4K monthly visitors and ranks #1,018,516 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:13 on the site.
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