In Vietnam's booming $24B recruitment market, HR2B operates as a 150-person specialist with $33M in revenue. But with traffic dominated by branded searches and a global rank outside the top 3 million, the firm faces a critical identity question: are they a local player or a regional powerhouse?

"The data reveals a paradox: a $33M revenue company with less traffic than many individual career bloggers."

The technical stack tells a story of pragmatic modernization. Built on jQuery and Bootstrap with Tailwind CSS, the site prioritizes stability over bleeding-edge frameworks. Social presence spans TikTok, YouTube, Facebook, and LinkedIn—showing they're testing channels but haven't mastered any single one. The 3.5 Trustpilot rating sits in 'acceptable' territory, neither a strength nor a liability.

• Revenue concentration: $33M from 150 employees suggests ~$220K revenue per head—a strong ratio for a regional recruitment firm
• Digital-first but not digital-native: 32% direct traffic indicates heavy reliance on offline relationships and referrals
• Content strategy gap: Despite having a blog, traffic isn't scaling—content isn't driving discovery
• Social media as broadcast, not engagement: Active across 4 platforms but no clear content strategy tying them together