hrfoodsafe.com
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HRFoodSafe: The Niche Powerhouse in Food Safety
How a 21-person team built a $3.7M empire on ServSafe training and HACCP plans.
In a market dominated by massive online course platforms, HRFoodSafe operates with surgical precision, capturing the New England market through hyper-local expertise. They aren't trying to be the next Udemy; they are the go-to boots-on-the-ground solution for restaurant compliance.
"HRFoodSafe proves that in the B2B training space, local trust beats global scale every single time."
The Traffic Paradox
Despite a modest global rank (#1.2M), HRFoodSafe commands a lucrative slice of the pie. With 49% of traffic coming directly to the site, they have built a brand that doesn't rely on SEO tricks. When a restaurant manager needs certification, they type 'hrfoodsafe' directly into their browser—a sign of deep institutional relationships and repeat business.
The Human Element in Compliance
While competitors rely on faceless algorithms, HRFoodSafe leverages key personnel like Breanne Mullen and Beth Koster. These aren't just instructors; they are the face of the brand. By offering proctoring and consulting alongside training, they solve the problem of liability, not just education.
The tech stack reveals a pragmatic approach. They utilize jQuery and Bootstrap—technologies that prioritize stability over bleeding-edge trends. This isn't a flashy startup; it's a robust service machine. The site is functional, secure (Cloudflare, HSTS), and focused purely on conversion.
- Niche Dominance: They own the 'ServSafe' and 'HACCP' conversation in New England.
- High Intent Traffic: Ranking for 'food safety certification' (2,170 volume) captures decision-ready buyers.
- Service Diversification: Revenue isn't just from courses; it's from Management Recruitment and Consulting.
The Unsung B2B Giant
HRFoodSafe isn't scaling to IPO; they are maximizing profitability in a boring, essential industry.
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Meta Tags
ServSafe® and HACCP Training | HRFoodSafe
HRFoodSafe is a New England based company that specializes in ServSafe® training and HACCP plan development and implementation and Management Recruitment, and Consulting.
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About hrfoodsafe.com
HRFoodSafe is a New England based company that specializes in ServSafe® training and HACCP plan development and implementation and Management Recruitment, and Consulting.
Company Overview
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Technology Stack
hrfoodsafe.com uses 16 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
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PHP
CDN
cdnjs
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Cloudflare
Traffic & Audience
hrfoodsafe.com receives approximately 8.7K monthly visitors and ranks #1,228,936 globally. The website has a bounce rate of 25% with visitors viewing an average of 15.0 pages per visit. Users spend an average of 16:41 on the site.
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