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Harriet: The AI That Doesn't Forget
Why a 13-person startup is building the audit trail HR needs for sensitive requests
Most HR AI tools promise to automate your inbox; Harriet promises to never forget what happened there. In a market flooded with chatbots, this 13-person team is betting that the real value isn't in answering questions—it's in the immutable audit trail of the sensitive, complex, and cross-functional answers that follow.
"Harriet isn't just handling requests; she's building a fortress of compliance around them."
The 13-Person Powerhouse
With a lean team of 13 and $1.8M in revenue, Harriet operates with the efficiency of a precision instrument. Co-founders David Buxton and Commercial Lead Camilla Bier aren't chasing vanity metrics. Their focus is crystal clear: enterprise-grade HR operations where role-based controls and human-in-the-loop escalation aren't features—they're the foundation.
The Traffic Paradox
Harriet's 3,165 monthly visits tell a deceptive story. With 41% organic traffic and a dominant share from the branded keyword 'harriet' (29,450 monthly volume), this isn't a company blasting ads to the masses. It's a targeted play where the search interest is already there. The real signal? Niche queries like 'how to enable Slack notifications from Gusto' are driving qualified, intent-rich traffic directly to their doorstep.
The tech stack reveals their priorities. While competitors might lean on generic tools, Harriet deploys PostHog for deep analytics, LinkedIn Insight Tag for B2B precision, and a custom stack (Tailwind, Bootstrap, DaisyUI) that prioritizes speed and control over out-of-the-box fluff. This isn't a startup hacking together an MVP; it's a team engineering for scale and security from day one.
- The 'Human-in-the-Loop' Safety Net: Unlike full automation that risks compliance disasters, Harriet escalates when it should, keeping sensitive decisions in human hands.
- Audit Trails as a Product Feature: Their core value prop isn't just resolution—it's the immutable record of who did what, when, and why.
- Niche Keyword Dominance: They rank for specific, high-intent HRIS integration queries, proving they solve real, messy problems.
The Future is Auditable
In an era of AI hallucinations and data breaches, Harriet's focus on traceability isn't just smart—it's essential. They're not just selling software; they're selling peace of mind for the most sensitive parts of HR.
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Resolve employee requests instantly. Ticket what matters. Track everything. | Harriet
Harriet handles sensitive requests and complex, cross-functional operations— with full audit trails, role-based controls, and human in the loop escalation paths baked in. | Harriet
Resolve employee requests instantly. Ticket what matters. Track everything. | Harriet
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About hrharriet.com
Harriet handles sensitive requests and complex, cross-functional operations— with full audit trails, role-based controls, and human in the loop escalation paths baked in. | Harriet
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Technology Stack
hrharriet.com uses 16 technologies across their website including Sentry, Django, jsDelivr, and more.
Error Tracking
Sentry
Backend Frameworks
Django
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
PostHog, Google Tag Manager, Google Analytics
Traffic & Audience
hrharriet.com receives approximately 3.2K monthly visitors and ranks #5,163,621 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:05 on the site.
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