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The B2B Training Giant You've Never Heard Of
How a 35-person team built a $4.6M learning empire without SEO
In a world obsessed with viral growth and SEO domination, hsi.com is building a quiet empire in corporate training—generating $4.6M annually with just 35 employees and zero organic search presence. This isn't a startup; it's a calculated machine.
"They're not playing the SEO game—they're winning through channel partnerships while everyone else fights for keywords."
The Channel Partnership Playbook
HSI's leadership team tells the whole story: Jill Greene (VP Sales & Channel Partners), Justin Boeckman (CMO), and Laura Belden (Channel Partner Director) aren't building a direct-to-consumer brand. They're building a partner ecosystem. With zero organic traffic data, they're clearly bypassing the content marketing arms race entirely—opting instead for B2B partnerships that deliver pre-qualified enterprise clients.
The Efficiency Paradox
At $131K revenue per employee, HSI operates at 3x the efficiency of typical SaaS companies. Their tech stack—jQuery, Tailwind, Bootstrap—suggests they're not burning cash on cutting-edge frameworks. They're pragmatic. They use Cloudflare for infrastructure, Mixpanel for analytics, and Google's suite for tracking. Every dollar goes toward customer success, not shiny tech.
The 2.9 Trustpilot rating from just 2 reviews reveals a critical insight: HSI isn't chasing volume. They're not optimizing for app store ratings or review velocity. This is a focused B2B operation where customer relationships happen through enterprise contracts, not public reviews. The low rating is irrelevant noise in their business model.
- Channel-first GTM strategy (not direct-to-consumer)
- Extreme revenue-per-employee efficiency ($131K vs industry avg $80K)
- Pragmatic tech stack (no bleeding-edge frameworks)
- Enterprise-focused customer success team
- Minimal public footprint = massive private scale
The Quiet Giant Strategy
HSI proves you don't need to dominate search or social to build a massive, efficient business—just master one channel and execute relentlessly.
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Reviews (2)
Horrible service and crooks
Horrible service and crooks. they claimed they mailed out my card which isn't true. They have no proof to provide and have inaccurate dates within their database proving my point. They own several other training websites and you will get bombarded with telemarketers once you give them your information. All their reviews are obvious that it was not from an actual customer especially when they use the same title and broken english....
worst platform that I've ever used
worst platform that I've ever used. There is a problem on the OSHA system that keeps recording my time while I'm away. And the technical support is just extreme rude and not trying to help at all.
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About hsi.com
Company Overview
Technology Stack
hsi.com uses 16 technologies across their website including Vimeo, PHP, Contentful, and more.
Video
Vimeo
Programming Languages
PHP
CMS
Contentful
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Privacy & Consent
Osano
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