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Hubs: The Quiet Giant of Custom Manufacturing
Why Protolabs Network is the sleeping giant of the on-demand manufacturing space
In a world obsessed with AI hype and SaaS valuations, Hubs (now Protolabs Network) quietly moves 237,000 engineers and buyers through its platform every month. While everyone chases the next big thing, this Dutch-born manufacturing platform has become the unglamorous backbone of prototyping for everyone from SpaceX to local machine shops.
"Hubs isn't selling software—they're selling machine time. And they've built a network so dense that 53% of their traffic comes from engineers who know exactly what they need and search for it directly."
The Acquisition That Changed Everything
When Protolabs acquired Hubs in 2021 for $280M, they weren't just buying a platform—they were buying an algorithm. Hubs had already solved the hardest problem in manufacturing: matching complex parts to the right machine shop at the right price. The 187-person team now powers Protolabs' digital manufacturing arm, creating a hybrid model that combines instant quoting (Protolabs) with network capacity (Hubs). The result? A 35M revenue beast that dominates search for 'CNC' (164K monthly searches) and '3D printing' (47.8K).
The Network Effect in Manufacturing
Unlike Xometry's VC-fueled expansion, Hubs grew organically by solving a real pain point: getting quotes from multiple shops without emailing CAD files to 10 different places. Their 784 Trustpilot reviews (4.1/5) tell the story—engineers don't love the platform, they trust it. The traffic split is telling: 37% direct traffic means users bookmark Hubs and come back. That's not a marketing win; that's a utility win. They're not chasing 'hubs' keyword searches—they own the intent around 'xometry' competitor searches and specific manufacturing terms.
- Built a 237K monthly user base without traditional VC blitzscaling
- Owns the 'manufacturing network' category alongside Xometry in search
- Trustpilot rating proves B2B service quality at scale
- Protolabs acquisition created the only hybrid instant-quote + network model
The real story isn't in the headlines—it's in the search data. Hubs ranks for 'hubs' (17K monthly) but competes for 'xometry' (88K monthly). That's a battle for intent. Their tech stack (Tailwind, Bootstrap, Ant Design) suggests a pragmatic approach: build fast, iterate, don't over-engineer. The 20 detected technologies aren't flashy—they're functional. This is a company that cares about getting parts made, not winning design awards.
The Sleeping Giant of Manufacturing
Hubs proved that in manufacturing, trust beats hype. Now Protolabs Network is scaling that trust globally.
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Protolabs Network (formerly Hubs) | On-demand manufacturing for custom parts
Hubs is now Protolabs Network. Manufacturing capabilities for complex custom parts–from prototypes to production. 3D printing | CNC machining | injection molding.
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Reviews (20)
5 Star Service
I wanted to recognize the 5 star service I have received from Aaron Schleichkorn at Hubs (now Protolabs). I have worked on several critical projects this past year that have been 100% successful due to Aaron's support to assure the proper resources were applied and that they understood my requirements.
Careful review of my CAD files
Both the Hubs team and the selected supplier reviewed my drawings carefully. They contacted me before starting production to clear up any doubts.
Perfect quality and delivery in time.
Perfect quality and delivery in time.
Nice Quality
Nice Quality, fast service
From upload to quote to parts in hand-…
From upload to quote to parts in hand- the process was as easy as it gets with accuracy and finish I expected. Will be a repeat customer!
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About hubs.com
Hubs is now Protolabs Network. Manufacturing capabilities for complex custom parts–from prototypes to production. 3D printing | CNC machining | injection molding.
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Technology Stack
hubs.com uses 20 technologies across their website including Google Fonts, Contentful, Amazon Web Services, AWS CloudFront, and more.
Fonts
Google Fonts
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Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
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CookieYes
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads
Traffic & Audience
hubs.com receives approximately 237.9K monthly visitors and ranks #164,305 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 3:54 on the site.
The majority of hubs.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about hubs.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hubs.com directly at https://hubs.com.