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Hubstairs: The AI Data Backbone for Visual Commerce
How a 144-person team is quietly building the infrastructure for the next generation of 3D retail
While everyone chases generative AI chatbots, Hubstairs is solving a far more lucrative problem: the visual content crisis in e-commerce. They're not just creating pretty pictures; they're building the spatial data backbone that makes AI understand your living room.
"Hubstairs isn't selling renderings—they're selling the infrastructure for spatial commerce where AI can actually 'see' products in 3D space."
The Visual Content Bottleneck
Traditional product photography is a nightmare at scale. Every SKU needs multiple angles, lifestyle shots, room contexts—costing brands millions. Hubstairs identified that the real value isn't in the final image, but in the underlying 3D data model. Their Nfinite VXP platform turns static product data into infinite visual variations automatically, while their Digital Twin technology creates spatially-aware AI training data that actually understands dimensions, textures, and lighting.
The Tech Stack Bet
Their architecture reveals a pragmatic approach: jQuery and Bootstrap for rapid UI iteration, Tailwind CSS for modern styling, Swiper for visual galleries, and Google Analytics/Tag Manager for conversion tracking. This isn't a bleeding-edge stack—it's a 'get-to-market-fast-and-measure-everything' stack. The presence of Clarity suggests they're obsessively watching user behavior to refine their visual content tools. They're shipping fast, not showing off.
The home_and_garden vertical is their beachhead because furniture and decor have the worst visual content problems—bulky, expensive to photograph, and requiring room context. But their PhyAI and Insight products reveal the real play: turning this vertical's data into spatial intelligence that can power AR, VR, and AI shopping experiences across all retail categories.
- Nfinite VXP: Infinite visual variations from single 3D models—eliminating photoshoot costs
- Digital Twin: Creates spatially-aware 3D assets that AI systems can actually understand
- PhyAI: Physical AI that bridges the gap between digital content and real-world spatial reasoning
- Insight: Analytics that measure how visual content performs in 3D space, not just 2D clicks
The Silent Infrastructure Play
Hubstairs is building the visual data layer for spatial commerce while everyone else fights over AI chat interfaces. When AR shopping becomes mainstream, they'll own the data backbone.
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Nfinite - From at-scale retail imagery to powering the next AI leap
We scale visual content for the world’s top brands and retailers—while building the data backbone of spatially aware AI. Discover our products : Nfinite VXP, Digital Twin, Insight and PhyAI.
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About hubstairs.com
We scale visual content for the world’s top brands and retailers—while building the data backbone of spatially aware AI. Discover our products : Nfinite VXP, Digital Twin, Insight and PhyAI.
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hubstairs.com uses 26 technologies across their website including Wistia, Google Fonts, HSTS, and more.
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