huckberry.com
Get leads like Huckberry — and thousands more
Build targeted lists by tech stack, traffic, and more
Huckberry: The Anti-Amazon Playbook
How a curated lifestyle brand built a $26M empire on trust and curation
While Amazon chases scale, Huckberry built a $26.8M business by selling a feeling: the curated, adventurous, authentic life. They don't just move products; they move a narrative, and 5.2 million monthly visitors are buying in.
"Their secret weapon isn't inventory—it's narrative. With 62% direct traffic, they own the relationship, not just the transaction."
The Cult of Curation
Huckberry's 172 employees aren't just merchandisers; they're editors-in-chief of a modern outdoors lifestyle. Their 417,998 backlinks prove they've become a media property that sells, not a store that publishes content. The 'Flint and Tinder' line alone drives 26,190 monthly searches—showcasing how they turn products into brands.
The SEO Paradox
Here's the fascinating tension: 25% of traffic comes from organic search, yet their top keywords are dominated by branded terms ('huckberry' at 152K searches) and competitor names ('Buck Mason' at 227K). They're not just capturing demand—they're creating a destination so strong that 'huckleberry' (a misspelling) generates nearly 49K searches monthly. That's brand gravity.
The tech stack reveals their hybrid DNA: Tailwind CSS and Bootstrap for speed, PWA capabilities for mobile engagement, and Swiper for that tactile, magazine-like browsing experience. They're building for experience, not just transactions.
- Direct traffic dominance (62%) signals a destination brand, not a search-dependent retailer
- Trustpilot's 613 reviews at 4.8/5 proves they execute on promise over volume
- Their $6.3M funding against $26.8M revenue shows capital efficiency in a capital-intensive space
The Anti-Platform Platform
Huckberry proves that in an era of algorithmic commerce, human curation and narrative depth are the ultimate competitive moats. Their 5.2M monthly visitors aren't just browsing—they're buying into an identity.
What tech stack does Huckberry use?
How much traffic does Huckberry get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Huckberry's audience located?
Who competes with Huckberry?
Device Distribution
What keywords does Huckberry rank for?
5 keywordsWhat is Huckberry's revenue?
Who competes with Huckberry?
Who works at Huckberry?
Loading leads...
What do customers think of Huckberry?
Huckberry
Categories
Activity & Engagement
Contact Information
Reviews (20)
Huckberry is a great store in general…
Huckberry is a great store in general and their customer service is unmatched. Highly recommend.
Excellent Customer Service
There was the wrong name on the shipping address and the website had an option to change something - I used that option and right away a sales person got back to me and told me the problem was fixed. Excellent customer service - and lovely products.
I reached out to the customer service…
I reached out to the customer service team asking for verification on the style and cut of the jeans I purchased. When the agent corresponded with me, they did not verify my request which was frustrating as I had just purchased the item. When I received the notification requesting my feedback with the customer service agent, I expressed my strong disappointment with the interaction. Within a day or less, I get an email from the customer service manager addressing my concern with the size and cut of the jeans. The manager was extremely apologetic and was able to answer my original question. I was blown away by the response time but more importantly, how genuine the manager was with my experience being less than stellar. It is comforting to know that this level of customer service still exist and Huckberry is leading by example.
I've been a Huckberry customer for half…
I've been a Huckberry customer for half a dozen years and have consistently been impressed with the selection and the quality of their gear. Recently, I had a slight sizing issue with an order, and their customer service was truly exceptional. The support team quickly resolved the problem by issuing a full refund. The level of support goes above and beyond! highly recommend Huckberry for their fantastic products and their truly great customer service.
High Marks for Huckberry! Again.
I've done business with Huckberry since they first came on the scene, and I can say that from the beginning they have demonstrated the best customer that I have ever experienced! From easy returns to problem-solving, they are top shelf. Not to mention the overall exceptional quality of the products and media that they put out. Definitely a treasure!
Frequently Asked Questions about Huckberry
What is Huckberry's Revenue?
How fast is Huckberry growing?
How do people interact with Huckberry?
How do people find Huckberry?
Who uses Huckberry?
What technologies does Huckberry use?
Who are Huckberry's competitors?
What do customers think of Huckberry?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
Export huckberry.com Data
Download the complete tech stack, analytics, leads, and company data for huckberry.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About huckberry.com
Company Overview
Technology Stack
huckberry.com uses 26 technologies across their website including imgix, YouTube Embed, Font Awesome, Google Fonts, and more.
Media
imgix
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
Error Tracking
Sentry
Backend Frameworks
Ruby on Rails
Traffic & Audience
huckberry.com receives approximately 5.3M monthly visitors and ranks #9,981 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:41 on the site.
The majority of huckberry.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is huckberry.com?
What technologies does huckberry.com use?
How popular is huckberry.com?
Related Searches
This page provides publicly available information about huckberry.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit huckberry.com directly at https://huckberry.com.