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Huler: The Intrusive Intranet?
A deep dive into the $2.2M revenue platform trying to own your digital workspace.
In a market saturated with Notion clones and legacy SharePoint dinosaurs, Huler positions itself as the 'ultimate connected workplace.' But with only 28 employees and a $8.45M war chest, are they building the future of work or just another digital dashboard?
"Huler isn't trying to be your next app; it's trying to be the OS that manages the apps you already hate."
The Executive Mandate
Led by CEO Nicky Hoyland and Chief Creative Officer Richard Urwin, Huler targets a specific pain point: information fragmentation. Their pitch is aggressive—they claim to 'seamlessly integrate links, media, and tools' into one intuitive platform. The real story here isn't just about features; it's about reducing cognitive load for distributed teams who are drowning in tabs.
The 'Smartphone' Paradox
One of their headline promises is 'A smartphone experience built for your work day.' This is a bold, almost provocative claim. While most intranets are desktop-first nightmares of clicks and folders, Huler bets on mobile-first utility. For a company of 28 people, scaling this UX across enterprise clients is a massive technical and design challenge, hinted at by their heavy use of Tailwind CSS and jQuery.
Huler operates in the 'Connected Workplace' niche, a space trying to cure the fragmentation caused by SaaS sprawl. Their revenue of $2.2M suggests they have traction, but compared to unicorns in this space, they remain a boutique player. Their tech stack—relying on jQuery and Bootstrap—signals a focus on stability and broad compatibility over bleeding-edge frameworks, which might appeal to legacy-heavy enterprises.
- The 'Focus' Narrative: They explicitly brand themselves as the intranet 'Built for Focus,' a direct counter to the distraction economy.
- Add-on Ecosystem: They don't just sell a portal; they sell add-ons, implying a modular revenue model that scales with client complexity.
- Hybrid Tech Stack: The combination of jQuery, Tailwind, and Bootstrap suggests a pragmatic engineering culture—use what works, not what's trendy.
The Verdict: A High-Risk, High-Reward Bet
Huler is a boutique solution for teams tired of noise. With $8.45M raised, the next 12 months will determine if they can scale their 'focus-first' philosophy into market dominance.
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The Ultimate Connected Workplace Platform | Huler
Huler is where your digital work life comes together. It seamlessly integrates your links, media, and tools into one intuitive platform.
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About huler.io
Huler is where your digital work life comes together. It seamlessly integrates your links, media, and tools into one intuitive platform.
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