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Hull.io: The Silent Data Sync Engine
How a 54-person team built a $6.8M revenue engine for customer data synchronization
While SaaS giants fight over the CRM crown, Hull.io operates in the critical plumbing beneath: synchronizing customer data across your entire stack in real-time. It's the invisible nervous system for companies who've outgrown Zapier but can't build their own ETL.
"Hull isn't selling software—they're selling the absence of data chaos. In a world of 50+ tools per company, they're the universal translator."
The 54-Person Powerhouse
With just 54 employees generating $6.8M in revenue, Hull achieves a staggering $125K revenue per employee—far above the SaaS industry average of $80K. This isn't a growth-at-all-costs startup; it's a precision-engineered data utility. Their lean team structure suggests they've found product-market fit and are optimizing for efficiency over expansion.
The Search Paradox
Here's the fascinating contradiction: Hull.io's own brand search ('hull io') only sees 10 monthly searches, yet they're competing for keywords like 'clearbit' (38,490 searches). This reveals their strategic positioning—they're not just a standalone tool, but a complementary layer that amplifies other data providers. They're building on the shoulders of giants, not against them.
The tech stack tells a story of pragmatic modernism. They use jQuery and Bootstrap alongside Tailwind CSS and DaisyUI—this isn't a team chasing JavaScript framework trends. They're shipping stable, reliable infrastructure software that needs to work every day, not win design awards. The inclusion of Sentry for error tracking and Google Analytics for measurement shows a mature engineering culture focused on observability.
- Revenue-per-employee of $125K—25% above SaaS industry average
- Competing in Clearbit's search territory suggests deep integration strategy
- Modern tech stack with pragmatic legacy support (jQuery + Tailwind)
- Funding-to-revenue ratio of 0.76x—efficient capital utilization
- Zero traffic data suggests enterprise-focused sales motion
The Unsexy Billion-Dollar Infrastructure Play
While everyone chases AI wrappers, Hull.io quietly owns the data synchronization layer that makes everything else possible. This is infrastructure investing at its finest—boring, critical, and incredibly valuable.
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https://www.hull.io/assets/images/logo/[email protected]
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Hull - Real-time Customer Data Platform
The source of truth for all your customer data, synchronizing all your tools in real-time.
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About hull.io
The source of truth for all your customer data, synchronizing all your tools in real-time.
Company Overview
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Technology Stack
hull.io uses 12 technologies across their website including Wistia, HSTS, Sentry, and more.
Video
Wistia
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Netlify
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
PWA
Traffic & Audience
hull.io receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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