In a world obsessed with AI hype and billion-dollar valuations, Humanforce is building a $0.4M revenue machine with just 13 employees. Their secret? Not chasing trends, but solving the unglamorous, high-stakes problem of workforce management for the food and drink industry.

"70% direct traffic isn't a marketing failure—it's proof of a sticky, mission-critical product that customers actively seek out."

The keyword data paints a clear picture of user intent. 'Humanforce login' (1,230 monthly searches) and 'how to roster on humanforce' (220 searches) aren't brand discovery terms—they're operational queries from existing users. Even the typo 'humanforde' (220 searches) shows people are actively hunting for this tool. This is product-market fit in its rawest form: a solution so essential that users will search for it even when they misspell the name.

• Built for the unglamorous: Food & drink industry focus where margins are razor-thin and labor is the biggest cost
• 70% direct traffic proves mission-critical status—this isn't a nice-to-have tool
• 13 employees managing 538K monthly visits = 41K visits per employee (extreme efficiency)
• The 'humanforde' typo captures 220 monthly searches—brand recognition despite being a niche player