humdingersrestaurant.com
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Humdingers: The Memphis Grill That's Quietly Winning
How a local seafood spot built a $2.5M business with zero digital footprint
In a city famous for barbecue, a small seafood restaurant is quietly building a $2.5M empire with just 18 employees and a surprisingly sophisticated tech stack. Humdingers isn't just another Memphis eatery—it's a masterclass in focused execution.
"They're not chasing viral fame—they're building a loyal local following that converts to real dollars."
The 18-Person Powerhouse
With just 18 employees generating $2.5M in revenue, Humdingers achieves $139K per employee—exceptional for hospitality. This isn't a sprawling chain; it's a lean operation where every team member likely touches multiple aspects of the business. Their staffing model suggests deep expertise and high retention, critical factors in an industry with 73% annual turnover.
The Organic Discovery Engine
Despite only 1,655 monthly visits, 47% come organically—a strong signal for a hyper-local business. Their top keywords reveal a savvy SEO strategy: they rank for 'humdingers' (820 monthly searches) and capture broader intent with 'restaurants on poplar ave memphis tn' (260 searches). This isn't accidental; it's deliberate local SEO dominance in their geographic pocket.
The tech stack tells a story of modern, pragmatic choices. They're using jQuery and Bootstrap for reliability, but also embracing newer frameworks like Tailwind CSS and DaisyUI. The presence of PWA technology suggests they're thinking about mobile experience, while Zendesk integration shows they're serious about customer service. This isn't a legacy system—it's a thoughtful blend of proven and cutting-edge tools.
- Revenue per employee: $139K (industry-leading efficiency)
- Direct traffic at 31% indicates strong brand recall
- Dual social presence (Facebook + Instagram) for community building
- Structured data implementation for restaurant SEO
The Anti-Startup Startup
Humdingers proves that in hospitality, focused execution beats scale. They're not building for venture returns—they're building a profitable, sustainable business that dominates a single neighborhood. For founders, it's a lesson in the power of geographic focus and operational excellence.
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Humdingers - Memphis, TN
Seafood takes center stage on our menu at Humdingers, offering guests a fresh, fire-grilled experience with every visit. Our approach revolves around quality ingredients and a focus on made-to-order dishes, ensuring each meal captures the unique flavors we're known for.
Seafood takes center stage on our menu at Humdingers, offering guests a fresh, fire-grilled experience with every visit. Our approach revolves around quality ingredients and a focus on made-...
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About humdingersrestaurant.com
Seafood takes center stage on our menu at Humdingers, offering guests a fresh, fire-grilled experience with every visit. Our approach revolves around quality ingredients and a focus on made-to-order dishes, ensuring each meal captures the unique flavors we're known for.
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Technology Stack
humdingersrestaurant.com uses 17 technologies across their website including Cloudinary, Leaflet, Font Awesome, and more.
Media
Cloudinary
Maps
Leaflet
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
Framer
Traffic & Audience
humdingersrestaurant.com receives approximately 1.7K monthly visitors and ranks #8,675,415 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:52 on the site.
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