hurtigruten.com
Get leads like Hurtigruten — and thousands more
Build targeted lists by tech stack, traffic, and more
Hurtigruten: The Billion-Dollar Coastal Giant
How a Norwegian postal ship service built a $925M expedition empire
While cruise giants chase luxury pools, Hurtigruten sails a different course: 128 years of carrying mail, mail, and passengers along Norway's frozen fjords. They're not just a cruise line; they're a state-backed institution that accidentally became a global expedition brand.
"They don't sell vacations—they sell the myth of authentic Arctic exploration, wrapped in a 128-year-old postal service."
The Geographic Moat
Their dominance in Norwegian coastal waters isn't accidental. With 19.7% of traffic from undefined markets (likely Norway/Germany) and keywords like 'postschiff hurtigruten' driving 1,340 monthly searches, they own the 'authentic Norwegian' positioning. While competitors fight for Caribbean market share, Hurtigruten controls the narrative of Arctic authenticity.
The Traffic Paradox
Here's the contradiction: 613K monthly visits with 56% organic traffic, yet they rank #69,259 globally. This suggests a highly concentrated, intent-driven audience. They're not chasing mass tourism; they're capturing high-intent expedition travelers. The 3.4/5 Trustpilot rating (390 reviews) reveals the tension between premium expectations and operational reality.
The tech stack tells a story of scale without reinvention: Tailwind CSS, Bootstrap, and Ant Design coexist—likely a legacy of multiple acquisitions. Google Analytics and Tag Manager track every click, but the real magic is in their content strategy. They rank for 'hurtigruten cruise norway' (560 volume) while misspellings like 'hurtengurten' (1,470 volume) reveal brand dominance bleeding into typo territory.
- The 'Save up to 30%' H1 suggests aggressive conversion tactics—likely responding to booking cycles rather than brand building
- CEO Hedda Felin leads a company where revenue ($925M) dwarfs employee count (2,612), indicating high revenue per employee (~$354K)
- Social profiles show YouTube, Facebook, Instagram—standard for travel, but lacking TikTok presence in an expedition space ripe for visual storytelling
The Uncomfortable Truth
Hurtigruten proves that in travel, authenticity beats luxury—and a 128-year-old postal service can outmaneuver modern cruise giants if they own a niche no one else can replicate.
What tech stack does Hurtigruten use?
How much traffic does Hurtigruten get?
Traffic & Engagement
Traffic Sources
Where is Hurtigruten's audience located?
What keywords does Hurtigruten rank for?
5 keywordsHow is Hurtigruten's SEO?
Meta Tags
Hurtigruten UK: Norwegian Fjords & Northern Lights Cruises
Discover authentic Norwegian coastal cruises with Hurtigruten. Stunning fjords, magical Northern Lights, and unique expeditions – book your journey today.
H1 Tags
Schema Types
What is Hurtigruten's revenue?
Who competes with Hurtigruten?
Who works at Hurtigruten?
Loading leads...
What do customers think of Hurtigruten?
Hurtigruten
Categories
Activity & Engagement
Contact Information
Reviews (20)
Varied and enjoyable trip with a difference!
This review covers the September 22nd to October 3rd Coastal Express voyage of the MS Nordkapp. We were lucky with the weather and with 11 Northern Lights viewings, often two per night in the clearer northern regions – one between 8/9pm and the 2nd time ranging from after midnight to 4am. We were also lucky to see autumn colours and a variety of wildlife – none of which can be guaranteed. Daily information briefings cover the next day’s activities and ports but also wider topics like art, music, and mythology. They are a good introduction to each port, whilst landmarks and photo ops are announced and pointed out on approach. Crossing the Arctic Circle is celebrated going north and south. Given the route is a postal service, you can send postcards with a special Arctic Circle or North Cape stamp. Other onboard activities on our trip included detours into Trollfjord, food tastings, Norwegian music, sea shanties, learning knots and there’s plenty of books, games, and jigsaws for those who want them. Excursions are expensive but enable you to visit locations inland, not feasible on your own, and with timings guaranteed to have you back on board just before the ship sails. Like the information briefings, excursions are usually organised with 1 or 2 nationalities per coach, with translation in both languages. English speakers who spoke some German did comment that descriptions in German covered more topics on some excursions. Some excursions are weather dependant so may be cancelled and others were added in during our trip so it’s worth checking, whilst there is an opportunity to visit the bridge for a small donation to the Hurtigruten Foundation. There’s no pressure to take excursions. It’s entirely possible to do your own thing in the ports and onboard – chat, gym, sauna or 2 hot tubs – a robe or towel recommended for the latter. Several attractions like the Hurtigruten museum in Stokmarknes (fascinating!) and the Lofoten Krigsminnemuseumin and the Lofoten Magic Ice Bar (both in Svolvaer) are just metres from the ship. Most places also have a range of statuary and public art. Peoples’ experiences and photos differ depending on what you choose to do. Downloading the Hurtigruten and Camarella apps is recommended. The first is only usable on board but provides a helpful programme of events, details of your personal excursions and the dinner menu for that day and the next day. The other (a partnership with Camarella) offers access to the wider Camarella community but also a group for your boat where passengers can, and do, share photos. The voyage video package is also a nice souvenir. There is a mix of nationalities. There were more people on the north-bound voyage than the southern on our trip, but everyone was friendly and willing to talk. Food is plentiful and excellent. Hurtigruten work with a number of Norwegian growers and suppliers to provide fresh and interesting artisanal products, including various alcoholic beers and spirits. Similarly, with the toiletries in the cabins. Breakfast and lunch are buffets. Dinners alternate between buffets and three course set meals – with three options, including vegetarian. Allergies etc are catered for. In the UK, there is an option to dine at Kysten, the fine dining restaurant on board, for a small supplement. This was excellent and provides a quieter experience for anyone celebrating a birthday or anniversary. There is a coffee shop offering a selection of cakes, sandwiches, ice creams and beverages, whilst the bar provides alcoholic and hot drinks in the evenings. Hats off to the chefs, and all the onboard crew who are hard-working but friendly. The team handling UK sales was equally good, being very helpful with booking enquiries. Everyone seemed pleased with their cabin, whether they opted for a more stable position on a lower deck or one higher up with a window – being on the promenade deck raised the possibility of people walking past but this really wasn’t an issue. Hurtigruten’s 1893 Ambassador programme is useful for free hot drinks, wi-fi and excursion discounts. Creating a ship account tied to a credit card meant there was no need to carry cash on board. It was possible to settle up the final bill via cash, or a debit/credit card so was very flexible. On land, Norway is virtually cashless so a debit card with a good overseas rate is recommended. Cash was useful for crew tips which are discretionary. Something to do again? Absolutely, probably in a different season to maximise the contrast. This was a brilliant introduction to Norway and the coverage of Sami culture and Norwegians’ experiences in the 2nd World War was particularly interesting.
A great cruise
We were very happy with our recent North Cape cruise on Hurtigruten. We enjoyed the ship size and the roughly 325 passengers; we don’t need to be in a throng of 3,000. The facilities were very good and well kept. The ports of call were interesting, and we were thrilled to see the Northern Lights on 3 nights. The staff was professional, efficient , very helpful, and honestly friendly. We enjoyed the daily interaction and greatly appreciated their hard work. We would gladly recommend to anyone who asked
Wonderful experience..........
We went on a Coastal Express trip with Hurtigruten in November (second trip with them, this time traveling South to North). The whole experience was wonderful. The booking process was efficient, with helpful and prompt responses to questions, the environment and service on board was great, including the food. It is true that excursions are expensive and probably not worth it if it is for instance a city tour, which you could do yourself, but there are some trips which would be difficult to organise on your own without risking missing the boat departure time. Best of all was the crew's and company's response when there was a problem. Our trip had to be curtailed on our last day due to bad weather - obviously unavoidable - and we could not get to Kirkenes, which is where we flew home from. Hurtigruten organised coaches to get us to the airport on time (a 7 hour trip), gave us food for the journey, a generous meal allowance for the airport and reimbursement for the night we lost on board. The claim process was clear and straightforward and we had the money within 2 weeks of our return home. I can see others have had a different experience of Hurtigruten's response to problems, but in our case we were very impressed and would certainly recommend this company.
Remember that the Coastal Express is a Ferry!
Travelled on the MS Nordkapp from Bergen to Kirkenes, 30/12/2025 - 05/01/2026. I’m a young 74! Reason for trip - to spend New Year somewhere different - Don’t do this trip for same reason as they don’t celebrate New Year as we do. Drinks very expensive onboard , £12.75 for glass of wine! I’m not going to go into very deep detail, just give my general impression of the trip. Crew: Firstly, the crew were just fantastic, respectful, patient, informative and helpful. The cabin cleaning staff were amazingly thorough , smiling and efficient. Accommodation: Our cabin, 512, on deck 5, was comfortable, albeit a little small to get around the sumptuous double bed, but the shower was powerful and easy to control. It was a little tiny, but anyone who has ever owned a motorhome or large camper van will appreciate how well designed the bathrooms are, given the space available. Plenty of cupboard and shelf storage , especially as the bed is set high, and large suitcases fit easily underneath. Seasoned hotel dwellers, however, may find the cabins cramped. Despite upgrading to the Atlantic cabin package, it was still a little cramped, with not much sitting room, although a chair is provided, except for lounging on the bed. There is a large picture sized window giving amazing sea views, BUT, bear in mind that deck 5 is the promenade deck, so people walking around the deck can see into your bedroom. Why there is no tint on the window, I don’t know, and I’m not sure that nets would help either. In reality , we didn’t spend much time in our cabin, except to go to sleep and wake up. We mostly spent a very relaxing time on deck 7 viewing lounge and bar, on the very comfy reclining leather seats , affording a wonderful view of the trip. Children: ! It may not be apparent from the literature, but children of seemingly any age are permitted onboard, ‘under parental control’. On our trip there was a young couple with a recently born baby, and a toddler. I don’t mind children, but there should be specific nursery areas provided with childcare and play facilities. I don’t know how much actual appreciation of the trip the parents got, but they were full on childminding most of the time. Being a father, myself, and giving a knowing smile to the parents just met a blank stare back, so I’m trying hard to be realistic, here. Babies scream, older children want to run and play, noisily. It’s what they do, but if you’ve just had lunch, and relaxing with a book, crossword, or whatever, it gets irritating after a while. Food: My partner booked the trip, she’s amazing, and is also a Vegetarian. Sadly, it appears that in a land of fish and reindeer, vegetarian needs were somewhat lacking. The buffet cooked breakfast catered mostly for standard tastes. All the fried eggs were adorned with a piece of bacon a piece, no alternative tray of just fried eggs. Excellent scrambled egg was also on offer, although I think there were tiny pieces of bacon on that, too, occasionally ! No vegetarian sausages or lookalike breakfast meat alternatives, like veggie burgers or veggie bacon. There were, of course, the usual fruit, cereal , toast , cheese and cold meats continental dishes also available, together with mini croissants and mini pain chocolate , too. If you like toast, you’ll be amazed at how many times you need to re insert your toast onto the moving conveyor in order to get the bread even slightly toasted. I got to four times and gave up! The buffet hot lunch similarly catered little for the vegetarian. The nearest you got was a tray of cooked mixed vegetables with a tray of potatoes, everything else hot was not suitable for vegetarians. The problem appeared to be that there was no appreciation for the fact that vegetarians need protein, too, just not in animal form, and there are loads of alternatives, which simply were not available. The Head Chef, Paul, was very interested in what we had to say, and appreciated that this was something he needed to raise with the chef who looked after the vegetarian menu. He was a great guy, very friendly and a good man to chat too. If you’re vegetarian, just beware. Accommodation concerns: Check out the layout of the ship you’re travelling on! Each ship on this coastal express route North and South , is not only a post and supplies ship for all the places it has to pull into. It additionally embarks or disembarks passengers ( and their cars) as there’s a car deck too, ITS A FERRY! Not a cruise ship. Think a slightly posher ferry boat with many additional facilities. It sometimes docks several times during the night, with the resultant engine noise when it uses its directional engine thrusters. Then there’s the opening and closing of the passenger gangway and vehicle access doors, etc. CHECK where your cabin is located, you don’t really want to be above these noisy areas!
A slick operation that exceeded expectations
In short, I'd say Hurtigruten run a very slick operation on board. In the lead up to our trip I was apprehensive, based on reviews here, and Hurtigruten comms not setting expectations that were as clear as I'd have liked. However, there was very little to fault about our trip. It exceeded our expectations and certain aspects of it were magnificent! I should point out that this came with a hefty price-tag, having booked suites which include certain dining and space benefits. PROS - The entire ship (MS Trollford) and our suite was very clean, comfortable, easy to navigate, relaxed and aesthetically pleasing. - Communications once on board were excellent, with daily briefings (also live-streamed on TVs in rooms), literature in multiple languages and reception staff always available. - The food was varied, local, interesting, fresh and delicious. In particular, Rost restaurant with fine-dining and wine-pairing was exceptional. - On-board staff were knowledgable and professional but fun and accommodating. - The excursions were as described, interesting, informative and run to time. - The on-board entertainment (presentations, quizzes, games etc) was unexpected and added some (non-compulsary) fun. - We saw a magical display of the aurora borealis on 2 evenings as its arrival was clearly announced throughout the ship. CONS - If you are an impatient person and/or someone who doesn't particularly like other people and queueing, you may find aspects of the trip a bit irritating, like hotel check-ins, transfers and the buffet restaurant lines (it can't be avoided so just mentally prepare and accept it's the nature of this type of trip). - The pre-trip comms could have been better as we still weren't entirely sure what to expect when we arrived. - We didn't book excursions in advance and several were fully booked on arrival. This worked in our favour, since bad weather would have made some trips less appealing had we pre-booked and been unable to cancel. However, book early to avoid disappointment. - The main drawback for me was paying for suites for a '9 day cruise' when only 6 days are actually on board and the hotel rooms on the other days were not premium like the suites, so it felt a bit of a rip-off. Perhaps the cost was accurate but our expectations were not set/managed - an upgrade would have been appropriate given our fare. In all, we had a fantastic experience and would highly recommend Hurtigruten... nearly gave five stars as some aspects very much were.
Frequently Asked Questions about Hurtigruten
What is Hurtigruten's Revenue?
What does Hurtigruten do?
What technologies does Hurtigruten use?
Who are Hurtigruten's competitors?
What do customers think of Hurtigruten?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Hurtigruten?
Contact Information
Export hurtigruten.com Data
Download the complete tech stack, analytics, leads, and company data for hurtigruten.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About hurtigruten.com
Discover authentic Norwegian coastal cruises with Hurtigruten. Stunning fjords, magical Northern Lights, and unique expeditions – book your journey today.
Company Overview
hurtigruten.com Social Media
Contact hurtigruten.com
Email Addresses
Phone Numbers
Technology Stack
hurtigruten.com uses 19 technologies across their website including Font Awesome, PHP, Contentful, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
Contentful
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Advertising
Microsoft Ads, Facebook Pixel
Traffic & Audience
hurtigruten.com receives approximately 613.8K monthly visitors and ranks #69,259 globally. The website has a bounce rate of 38% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:31 on the site.
The majority of hurtigruten.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is hurtigruten.com?
What technologies does hurtigruten.com use?
How do I contact hurtigruten.com?
What are hurtigruten.com's social media accounts?
Is hurtigruten.com hiring?
How popular is hurtigruten.com?
Related Searches
This page provides publicly available information about hurtigruten.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hurtigruten.com directly at https://hurtigruten.com.