i-did.nl
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i-did: Turning Old Textile into €7.4M Impact
How a Dutch social enterprise scaled textile recycling and social impact simultaneously.
While most fashion startups chase rapid growth and venture capital, i-did built a €7.4M business by solving two unsexy problems at once: textile waste and long-term unemployment. Their secret weapon? Transforming society's cast-offs into premium acoustic panels and lifestyle products.
"i-did doesn't just recycle fabric—they recycle lives, turning 53 people who 'never or rarely worked' into skilled textile manufacturers."
The Revenue Reality Check
With 2,421 monthly visits generating €7.4M in revenue, i-did achieves €3,056 revenue per visitor. This isn't a traffic play—it's a high-value B2B and B2B2C model where enterprise clients buy acoustic solutions and bulk felt, while consumers purchase lifestyle products. The 40% organic traffic and 39% direct traffic suggest strong word-of-mouth and brand recall in their niche.
The Workforce Innovation
i-did's true moat isn't just technology—it's their workforce development model. By employing 53 people who've been excluded from the labor market, they turn social welfare costs into productive capacity. Founder Mireille Geijsen and MD Rogier Hospers built a system where 'made in Netherlands' carries both sustainability and social impact premiums.
Their tech stack reveals a pragmatic, modern approach: Shopify for commerce, Tailwind and Bootstrap for rapid UI development, and D3.js for data visualization. They're not building proprietary recycling tech—they're executing a social business model at scale with proven tools.
- €7.4M revenue from 2,421 monthly visitors = exceptional monetization efficiency
- 53 employees trained in textile manufacturing from marginalized populations
- 40% organic traffic on a niche B2B/B2C hybrid model
- 4.4/5 Trustpilot score from 129 reviews validates product quality
The Quiet Unicorn
i-did proves you don't need unicorn valuation to build a billion-dollar impact. With 53 trained employees and €7.4M in revenue, they've built a replicable blueprint for social enterprise that actually scales—while most impact startups burn cash chasing scale without substance.
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Duurzaam, lokaal en sociaal | i-did
i-did recyclet oud textiel tot nieuwe producten: vilt op rol, lifestyle producten en akoestische oplossingen. In Nederland geproduceerd door mensen die lang niet of nooit hebben gewerkt.
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Reviews (6)
I was not expecting any feedback from…
I was not expecting any feedback from the complain I did on Trustpilot, but I did. I do not know what the end result will be, but I am pleased to say that my complain was attended. Thank you Trustpilot
Nice product
Nice product, quick delivery.
It's OK but not great
It's OK but not great. Laptop cover seems fundamentally not the best idea because it releases quite some material. Delivery all ok
Hi Marco, I'm sorry for the late reaction to your review. Which laptop cover did you order? If the product was not looking well when you received it, please get in touch with me or one of my colleagues. We are happy to help you! Kind regards, Eva from i-did
Dear Morrison,
Dear Morrison, Thanks for my pre Christmas suprise this evening. I ordered Morrisons best confit chicken primavera as didn't want to cook after all the shopping. It sounded great with peas, leeks and courgettes. I could only but laugh when single slice of dancing leek could not be found. But thank you so much for my 1 lonely mouse nibble of courgette was found. Truly made the meal pop. I recommend you actually do some quality control as your development chefs are clearly falling short. Disappointed
Dear Samantha, Thank you for your message. We believe there may have been a mix-up. i-did is a social enterprise based in The Hague, the Netherlands, focused on textile recycling and creating sustainable products. We’re not affiliated with any food services. If this review was meant for another organisation, we recommend reaching out to them directly. In case there’s anything we can do to help, feel free to email me at [email protected]. Warm regards, Floor, i-did.
How to proceed to start a lesson
How to proceed to start a lesson
Dear Ghassan, Thank you for your message. It seems there might be a mix-up. i-did is a social enterprise based in The Hague, the Netherlands, focused on textile recycling and creating sustainable products. We support people distanced from the labour market by providing meaningful work and training opportunities. The content of your review doesn’t appear to relate to our organisation. If you believe this message was intended for us, please don’t hesitate to reach out via email at [email protected]. We’d be happy to help clarify and assist. Kind regards, Floor, i-did.
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About i-did.nl
i-did recyclet oud textiel tot nieuwe producten: vilt op rol, lifestyle producten en akoestische oplossingen. In Nederland geproduceerd door mensen die lang niet of nooit hebben gewerkt.
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Technology Stack
i-did.nl uses 18 technologies across their website including hCaptcha, HSTS, AWS CloudFront, Cloudflare, Mailchimp, and more.
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hCaptcha, HSTS, reCAPTCHA
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AWS CloudFront, Cloudflare
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Zendesk
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Shopify
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Traffic & Audience
i-did.nl receives approximately 2.4K monthly visitors and ranks #6,497,780 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:28 on the site.
The majority of i-did.nl's traffic comes from .
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