i2ifunding.com
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i2iFunding: The Quiet Giant of Indian P2P Lending
A $3.2M revenue engine operating in the shadows of a fragmented market.
While fintech giants battle for digital payments dominance, a quieter revolution is happening in lending. i2iFunding, an RBI-registered NBFC-P2P, has been quietly building a $3.2M revenue machine since 2015, proving that trust and verification still win in the volatile world of peer-to-peer finance.
"In a market obsessed with growth-at-all-costs, i2iFunding is playing a different game: sustainable revenue through verified borrowers and disciplined risk management."
The Trust Equation
With 55% of traffic coming organically, i2iFunding isn't buying attention—it's earning it. Their 48.9K monthly visitors represent a highly targeted audience actively searching for 'p2p lending platforms in india' (400 monthly volume). This isn't vanity traffic; these are lenders and borrowers with intent, drawn by RBI compliance and a 2015 operational history that predates most competitors.
The Revenue Reality
At $3.2M in revenue with just 31 employees, i2iFunding achieves a staggering $103K revenue per employee—numbers that rival mature SaaS companies, not a niche lending platform. Their secret? A lean tech stack (jQuery, Bootstrap, Cloudflare) that keeps overhead low while their NBFC-P2P license creates a regulatory moat that newer entrants can't easily cross.
The search data reveals a fascinating gap in the market. While 'p2p lending' commands 4,910 monthly searches, long-tail queries like 'is ther eany app where i can give loan and get the interest ?' (190 searches) show untapped demand for education. i2iFunding sits at this intersection—technically sophisticated enough for serious lenders, yet accessible enough for first-time borrowers seeking 'money on interest near me' (330 monthly searches).
- RBI-registered NBFC-P2P status creates regulatory legitimacy competitors lack
- 2015 operational launch predates the 2018 RBI P2P regulations, giving them institutional memory
- 31-person team achieves 10x the revenue efficiency of typical fintech startups
- 55% organic traffic suggests strong brand recall and word-of-mouth growth
The Underdog Worth Watching
i2iFunding proves that in regulated finance, slow and steady often beats fast and reckless.
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Peer to Peer Lending in India | P2P Lending | Lend Money Online | Peer to Peer (P2P) Loans - i2iFunding
i2iFunding is the best and most trusted peer to peer lending platform in India, it started operation in Oct 2015. Peer to Peer lending (P2P lending) connects lenders who lend money online with verified borrowers who are seeking to get affordable Peer to Peer (P2P) Loans. i2iFunding is a Reserve Bank of India (RBI) registered Non-Banking Financial Company – P2P Lending Platform (NBFC-P2P).
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About i2ifunding.com
i2iFunding is the best and most trusted peer to peer lending platform in India, it started operation in Oct 2015. Peer to Peer lending (P2P lending) connects lenders who lend money online with verified borrowers who are seeking to get affordable Peer to Peer (P2P) Loans. i2iFunding is a Reserve Bank of India (RBI) registered Non-Banking Financial Company – P2P Lending Platform (NBFC-P2P).
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i2ifunding.com uses 16 technologies across their website including Google Maps, Font Awesome, PHP, and more.
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i2ifunding.com receives approximately 48.9K monthly visitors and ranks #610,791 globally. The website has a bounce rate of 30% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:12 on the site.
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