In a world of bloated agencies, I&CO proves that innovation isn't about headcount—it's about vision. With just 29 employees across New York, Tokyo, and Singapore, this firm is making brands indispensable, one strategic move at a time.

"They don't just build websites; they build brand indispensability. That's a subtle but critical difference."

The traffic split is telling: 46% organic and 25% direct. This isn't a company that relies on paid ads or aggressive outbound. Their audience finds them through reputation and word-of-mouth. The 290 monthly searches for 'i&co' confirm a dedicated, returning audience. This is brand equity in action.

• Lean operational model: 29 people generating $4.9M in revenue (~$168k per employee).
• Founder-led reputation: Rei Inamoto's personal brand drives significant search volume.
• Strategic global presence: Offices in key markets (NY, Tokyo, Singapore) without over-expansion.