In a world dominated by giants like Tripadvisor and Viator, iBooking.com is a fascinating case study in focused execution. With just 7 employees and a revenue of $0.5M, they're proving that you don't need massive scale to carve out a profitable niche in the global travel market.

"This isn't a volume play—it's a precision strike. They're not trying to be everything to everyone, and that's their superpower."

The direct traffic (28%) is particularly telling. It indicates a base of repeat customers or a brand that's memorable enough for users to type the URL directly. In a market where customer acquisition costs are soaring, this is a valuable asset, even at a small scale.

• High-Intent SEO: Ranking for specific hotel and property names, not just generic travel terms.
• Lean Operations: A 7-person team generating $0.5M in revenue implies high productivity per employee.
• Modern Tech: A stack built for speed and mobile experience (PWA, Vite, Tailwind).
• Loyal User Base: Significant direct traffic suggests strong brand recall and repeat business.