simplybook.me
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Simplybook.me: The Unsung Hero of Booking
A deep dive into the $2.7M revenue booking system that quietly outperforms the hype
In a market dominated by the likes of Calendly, a 27-person Icelandic company is quietly generating $2.7M in annual revenue. Simplybook.me isn't trying to be the flashiest—it's trying to be the most reliable booking engine for businesses that need more than just a calendar.
"They don't compete on hype—they compete on functionality. While others chase enterprise, Simplybook.me owns the small business workflow."
The Silent Traffic Machine
With 940K monthly visits and 57% direct traffic, Simplybook.me demonstrates remarkable brand loyalty. Unlike competitors who rely heavily on paid acquisition, their traffic suggests users actively seek them out—likely after outgrowing simpler calendar tools. The 30% organic search traffic indicates strong SEO for booking-related terms, even if they don't dominate the 'calendly' keyword (795K volume).
The Profitability Paradox
At 27 employees and $2.7M revenue, that's roughly $100K revenue per employee—a healthy efficiency ratio for a SaaS company. This suggests they've mastered product-market fit in the SMB space without the bloat of venture-funded giants. Their lack of disclosed funding rounds implies bootstrapped discipline, prioritizing sustainable growth over explosive scaling.
The technology stack reveals a pragmatic approach: Tailwind CSS and Bootstrap for rapid UI development, PWA for mobile accessibility, and a mix of Google Analytics and Matomo for privacy-conscious tracking. This isn't a company chasing the latest framework—they're building what works for their users.
- Dominates the 'simplybook' branded search (7,960 monthly volume) with strong direct traffic
- Trustpilot rating of 4.4/5 from 738 reviews shows consistent customer satisfaction
- Top 45K global rank indicates substantial reach despite minimal marketing spend
The Quiet Giant of Booking Systems
While Calendly grabs headlines, Simplybook.me proves that sustainable SaaS businesses are built by solving specific problems exceptionally well, not by chasing unicorn valuations.
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5 keywordsHow is Simplybook's SEO?
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SimplyBook.me - Free Appointment Booking System
Online booking system. Booking website or widget for your own website. Let clients schedule appointments, get reminders and pay online 24/7. Free version!
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SimplyBook.me
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Reviews (20)
Easy to use service and prompt customer…
Easy to use service and prompt customer service. Good for small businesses.
Amazing system and great support service
I have been using SimplyBook for a month now, I have a hotel in Costa Rica and book many services for guests like tours, spa, yoga, transportation, etc and had been looking for a complete system that helped me manage all of these bookings and also let people book online. This is it! Wether you have a small or large operation, SimplyBook is amazing and the price point they offer compared to many other services I have tried or hired in the past 15 years is not even comparable, the best price for the best system no doubt! Thank you SimplyBook for offering such great software and letting us users be the ones that can make all the changes and setup needed.
very simple and easy to use with many…
very simple and easy to use with many options.
SimplyBook is the best booking site
SimplyBook is the best booking site for business. They help you build success for your business
Great solution with extensive…
Great solution with extensive opportunities for growth and expansion, complemented by excellent personal support.
Thank you so much Petra for leaving us your positive review, we greatly appreciate it! All the best The SimplyBook.me team
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About simplybook.me
Online booking system. Booking website or widget for your own website. Let clients schedule appointments, get reminders and pay online 24/7. Free version!
Company Overview
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Technology Stack
simplybook.me uses 20 technologies across their website including AccessiBe, YouTube Embed, Font Awesome, and more.
Accessibility
AccessiBe
Video
YouTube Embed
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
Privacy & Consent
Iubenda
Traffic & Audience
simplybook.me receives approximately 940.1K monthly visitors and ranks #45,680 globally. The website has a bounce rate of 41% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 2:07 on the site.
The majority of simplybook.me's traffic comes from undefined, undefined, .
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This page provides publicly available information about simplybook.me. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit simplybook.me directly at https://simplybook.me.