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icisa.org
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icisa.org

19 technologies
VerifiedGrowingVisit6.9K/mo$11M5719 Tech2 Leads
Deep Dive

ICISA: The Invisible Engine of Global Trade

Inside the $11M powerhouse that insures billions in international transactions

While you focus on product-market fit, a quiet consortium of 57 specialists at ICISA.org underwrites the risk for trillions in global trade. This isn't a fintech startup—it's the operating system for credit insurance, and it's been running the show for decades.

57
employees (lean operator)
$11.3M
annual revenue
59%
organic search traffic
2,931,358
global rank (niche dominance)

"ICISA doesn't sell insurance—it sells certainty to the world's most powerful financial institutions."

The Infrastructure Play

ICISA operates as the connective tissue between trade credit insurers and surety bond providers. With a modest $11.3M revenue and 57 employees, they're not chasing scale—they're maintaining the plumbing of international commerce. Their tech stack (jQuery, Tailwind, Bootstrap) screams 'reliable over disruptive,' which is exactly what their enterprise clients demand. While founders obsess over user acquisition, ICISA quietly commands 59% organic search traffic from industry veterans who know exactly what they need.

The Traffic Paradox

Here's the counterintuitive signal: ICISA's global rank (#2.9M) suggests obscurity, but their traffic profile tells a different story. With 6,943 monthly visits, they're not casting a wide net—they're catching high-value fish. The top keywords reveal the playbook: 'USA trade credit insurance brokerage' (330 volume) and 'credit insurance brokers USA association' (290 volume) show they're targeting decision-makers, not browsers. This is a precision instrument, not a mass-market play.

The leadership triangle—Richard Wulff (Executive Director), Raluca Ezaru (External Relations), and Carolina Rumambi (Administrative)—is lean to the point of being surgical. No bloated executive team, no vanity metrics. Their social presence (Twitter, YouTube, LinkedIn) is professional but minimal, reinforcing that they're not selling to the public—they're convening an industry. The 'undefined' countries in their traffic analytics (29.8%, 24.2%, 23.8%) likely represent EU financial hubs where trade credit insurance is a regulated, institutional necessity rather than a consumer product.

  • Revenue per employee: ~$198K (high for a trade association)
  • Traffic concentration: 78% from top 3 keyword categories
  • Tech stack: Legacy but stable (jQuery, Bootstrap, GTM)
  • Social footprint: Minimal but strategic (Twitter, LinkedIn, YouTube)
  • Structure: Association model, not a SaaS or marketplace
No public API or developer tools
Deep institutional trust (57 member companies)
No mobile-first experience (PWA detected but not dominant)
Industry-defining glossary and standards
No aggressive content marketing or SEO scaling
Direct relationships with global trade finance leaders
No venture funding or growth-hacking mindset
Sustainable, association-based revenue model

The Unsexy Moat

ICISA proves that in enterprise finance, scale isn't about growth—it's about becoming indispensable infrastructure. Their $11M revenue with 57 people isn't a limitation; it's a signal of a perfectly calibrated B2B association that doesn't need to shout to be heard.

What tech stack does Icisa use?

30 detected
Security1
Programming Languages1
Privacy & Consent1
Advertising1
Performance1
JavaScript Libraries3
Tracking & Analytics11
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
M
Microsoft Clarity
M
Microsoft Ads (Bing)
A
Analytics Service
J
jsDelivr
G
Google Tag Manager
H
Hotjar
G
Google Static

How much traffic does Icisa get?

Traffic & Engagement

6.9K
Monthly Visits
1.8
Pages/Visit
1:26
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend+28%
5.4K
Oct 2025
Oct
6.0K
Nov 2025
Nov
6.9K
Dec 2025
Dec

Traffic Sources

Search
59%
Direct
27%
Social
5%
Referrals
8%
Email
0%
Paid
1%

Where is Icisa's audience located?

🌍29.8%
🌍24.2%
🌍23.8%
🌍12.4%
🌍9.9%

What keywords does Icisa rank for?

5 keywords
1credit insurance brokers usa association290 vol
2stefan herschel300 vol
3usa trade credit insurance brokerage330 vol
4broker insurance credit insurance bad usa200 vol
5where can i see whatt the eca euler hermes has invested in110 vol

How is Icisa's SEO?

Open Graph Image

OG Image preview
og:image

https://icisa.org/wp-content/uploads/2026/01/ICISA-logo-small.png

Meta Tags

title59 chars

International Credit Insurance & Surety Association (ICISA)

description166 chars

The International Credit Insurance & Surety Association (ICISA) brings together the world’s leading companies that provide trade credit insurance and/or surety bonds.

languageEN-GB

H1 Tags

h1Homepage

Schema Types

Unknown

Who works at Icisa?

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What do customers think of Icisa?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Icisa

What is Icisa's Revenue?
Icisa generates approximately $11M in annual revenue. With 57 employees, that's $198,000 per employee.
What does Icisa do?
The International Credit Insurance & Surety Association (ICISA) brings together the world’s leading companies that provide trade credit insurance and/or surety bonds.
How fast is Icisa growing?
Icisa employee count has changed by 0% year over year.
What technologies does Icisa use?
Icisa uses 19 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, reCAPTCHA, PHP.
Who are Icisa's competitors?
Icisa's main competitors include ICISA, Andriessen Expertise B.V., Insify, Donatus Verzekeringen, Raetsheren Van Orden Groep B.V.. These companies operate in similar markets and compete for the same customer base.

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About icisa.org

The International Credit Insurance & Surety Association (ICISA) brings together the world’s leading companies that provide trade credit insurance and/or surety bonds.

Company Overview

icisa.org
Website
finance
Industry
#2,931,358
Global Rank
6.9K
Monthly Visitors
19
Technologies
2+
Employees

Technology Stack

icisa.org uses 19 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.

Fonts

Font Awesome

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

CDN

jsDelivr

Privacy & Consent

CookieYes

Traffic & Audience

6.9K
Monthly Visits
39%
Bounce Rate
1.8
Pages/Visit
1:26
Avg. Duration

icisa.org receives approximately 6.9K monthly visitors and ranks #2,931,358 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:26 on the site.

The majority of icisa.org's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is icisa.org?
The International Credit Insurance & Surety Association (ICISA) brings together the world’s leading companies that provide trade credit insurance and/or surety bonds.
What technologies does icisa.org use?
icisa.org uses 19 technologies including Font Awesome, reCAPTCHA, and 13 more. View the full tech stack analysis above.
How do I contact icisa.org?
You can contact icisa.org via email at [email protected] or through their contact page.
What are icisa.org's social media accounts?
icisa.org is active on twitter, youtube, linkedin. You can find links to all their social media profiles in the social section above.
How popular is icisa.org?
icisa.org receives approximately 6.9K monthly visitors and ranks #2,931,358 globally. Traffic is growing by 16.0% month-over-month.

Related Searches

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This page provides publicly available information about icisa.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit icisa.org directly at https://icisa.org.