9:41
iconosquare.com
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iconosquare.com

29 technologies
VerifiedGrowingVisit262.2K/mo$8M3929 Tech22 Leads
Deep Dive

Iconosquare: The Analytics-First Social Media Tool

How a 39-person team built a $7.8M revenue tool for data-driven social managers

In a market saturated with all-in-one social tools, Iconosquare bets everything on one core promise: analytics first. While competitors chase features, this French-born platform (now global) has carved out a $7.8M revenue stream by obsessing over the data that social media managers actually need.

$7.8M
annual revenue
39
employees
262K
monthly visitors
50%
organic traffic share

"They don't try to be everything. They focus on being the best at what matters: turning social data into actionable insights."

The Growth Engine

With 50% of traffic coming organically, Iconosquare has mastered SEO around Instagram and social analytics. Their keyword strategy reveals a clear focus: they rank for 'iconosquare' (10K+ monthly searches) while competing indirectly with broader terms like 'instagram web' (1.4M searches). This isn't accidental—it's a calculated play to own the niche of analytics-first social management.

The User Paradox

Here's the telling detail: Iconosquare's Trustpilot rating sits at 2.5/5 from just 5 reviews. For a tool with 262K monthly visitors, this suggests either a highly technical user base that doesn't bother with reviews, or a disconnect between expectations and delivery. The truth likely lies in the former—social media managers are too busy scheduling posts to write reviews, but they keep paying for the tool.

The company's tech stack tells a story of modern efficiency: Vite for fast builds, Tailwind CSS for rapid UI development, and jQuery (yes, still) for legacy compatibility. This hybrid approach screams 'pragmatic engineering'—they're not chasing the latest framework, but they're not stuck in the past either. With 29 detected technologies, they're clearly iterating fast without over-engineering.

  • Analytics-first positioning in a crowded market
  • Strong organic search strategy (50% of traffic)
  • Niche focus: social media managers, not enterprise
  • Lean operations: $200K revenue per employee
  • Global reach with European roots
No enterprise-grade features (no custom integrations, no white-label)
Deep analytics for Instagram, TikTok, Facebook
Limited to social management (no CRM, no advertising tools)
Scheduling and listening tools in one platform
Low review volume suggests niche adoption
Free trial reduces friction for new users

The Data-Driven Future

Iconosquare proves that in social media tools, depth beats breadth. Their $7.8M revenue from 39 employees shows that focusing on analytics—not features—creates sustainable value. For founders building in crowded markets: sometimes the best strategy is to be the specialist, not the generalist.

What tech stack does Iconosquare use?

48 detected
Security1
Translation1
Marketing Automation1
Customer Support1
E-commerce & Payments1
Performance1
Web Standards1
Build Tools1
UI Libraries2
Tracking & Analytics19
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
H
HubSpot
G
Google APIs
C
Cloudflare
A
Amazon CloudFront
H
HubSpot
J
jsDelivr
G
Google Tag Manager
G
Google Static
L
LinkedIn Insight Tag
T
Tracking Service
T
Tracking Pixel
A
Analytics Service
G
Google DoubleClick
G
Google Analytics
L
LinkedIn

How much traffic does Iconosquare get?

Traffic & Engagement

262.2K
Monthly Visits
1.9
Pages/Visit
0:34
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend+8%
243.4K
Oct 2025
Oct
237.0K
Nov 2025
Nov
262.2K
Dec 2025
Dec

Traffic Sources

Search
50%
Direct
37%
Social
3%
Referrals
8%
Email
0%
Paid
1%

Where is Iconosquare's audience located?

🌍7.7%
🌍6.8%
🌍4.1%
🌍3.3%
🌍2.4%

What keywords does Iconosquare rank for?

5 keywords
1iconosquare10.3K vol$3.58
2instagram72.3M vol$0.34
3iconsquare560 vol
4crear un tema para live en tiktok350 vol
5instagram web1.5M vol$0.24

How is Iconosquare's SEO?

Meta Tags

title57 chars

Iconosquare: Analytics-First Social Media Management Tool

description159 chars

Iconosquare is the all-in-one platform for social media managers. Enhance your workflow with analytics, scheduling, and listening tools. Start your free trial!

languageEN

H1 Tags

h1Analytics-first social media management

What is Iconosquare's revenue?

$8M
Annual Revenue
39
26%
Employees
$200K
Revenue/Employee
Limoges
Headquarters

Who works at Iconosquare?

Loading leads...

What do customers think of Iconosquare?

Iconosquare

Iconosquare

2.5
5 reviews

Categories

Social Media Agency#undefinedMedia Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (4)

Filter by rating:
Amanda Snape
12/4/2016
🇺🇸 United States3 reviewsTrustpilot
Paid version is worth it!

I have the paid version of Iconosquare and the information it gives me is reallllllly useful! If you want to take your instagram seriously then you need this!

Affiliate Marketing
10/6/2025
🇲🇦 Ma2 reviewsOrganicUnverified
Experience date: 10/6/2025
Affiliate Program Ignores Partners and Refuses to Pay Commissions

Over 6 months of chasing unpaid affiliate commission from @Iconosquare. Their team member, Sophie, admitted to the error via DM and promised a resolution from their Head of Marketing, Maxime, last week. I formally escalated this with a 48-hour deadline on Sept 30th. It has been ignored. This lack of accountability is unacceptable. #Iconosquare #AffiliatePayment #BadBusiness #Unpaid

Anna Hansen
8/25/2022
🇩🇰 Denmark1 reviewsOrganicUnverified
The platform doesn't work at all

The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off. Nothing works, and the customer support doesn't answer!!

👍 2
Porfiry Pseldonymov
8/6/2020
🇺🇸 United States1 reviewsOrganic
Old links do not work

Old links to pages on iconosquare.com that I bookmarked do not work anymore. None of them! It was a useful and convenient web site however several years ago, they started sending too much spam and broke all those links.

👍 2

Frequently Asked Questions about Iconosquare

What is Iconosquare's Revenue?
Iconosquare generates approximately $8M in annual revenue. With 39 employees, that's $200,000 per employee.
What does Iconosquare do?
Iconosquare is the all-in-one platform for social media managers. Enhance your workflow with analytics, scheduling, and listening tools. Start your free trial!
How fast is Iconosquare growing?
Iconosquare employee count has changed by 26% year over year.
What technologies does Iconosquare use?
Iconosquare uses 29 technologies across their website including Fonts, Security, CMS. Key technologies include Google Fonts, HSTS, Webflow.
Who are Iconosquare's competitors?
Iconosquare's main competitors include Hootsuite, Sprout Social, Later, Planoly. These companies operate in similar markets and compete for the same customer base.
What do customers think of Iconosquare?
Iconosquare has a Trustpilot score of 2.5 out of 5 (2 stars) based on 5 customer reviews.

Export Data

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How to contact Iconosquare?

What are Iconosquare's key pages?

Export iconosquare.com Data

Download the complete tech stack, analytics, leads, and company data for iconosquare.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About iconosquare.com

Iconosquare is the all-in-one platform for social media managers. Enhance your workflow with analytics, scheduling, and listening tools. Start your free trial!

Company Overview

iconosquare.com
Website
computers_electronics_and_technology
Industry
#186,104
Global Rank
262.2K
Monthly Visitors
29
Technologies
22+
Employees

Contact iconosquare.com

Technology Stack

iconosquare.com uses 29 technologies across their website including Google Fonts, HSTS, Webflow, and more.

Fonts

Google Fonts

Security

HSTS

CMS

Webflow

CDN

cdnjs, unpkg, jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Translation

Weglot

Traffic & Audience

262.2K
Monthly Visits
41%
Bounce Rate
1.9
Pages/Visit
0:34
Avg. Duration

iconosquare.com receives approximately 262.2K monthly visitors and ranks #186,104 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:34 on the site.

The majority of iconosquare.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is iconosquare.com?
Iconosquare is the all-in-one platform for social media managers. Enhance your workflow with analytics, scheduling, and listening tools. Start your free trial!
How much does iconosquare.com cost?
You can view iconosquare.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does iconosquare.com use?
iconosquare.com uses 29 technologies including Google Fonts, HSTS, and 23 more. View the full tech stack analysis above.
How do I contact iconosquare.com?
You can contact iconosquare.com through their contact page.
What are iconosquare.com's social media accounts?
iconosquare.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is iconosquare.com hiring?
Check iconosquare.com's careers page for current job openings and opportunities. The company has 22+ known employees.
How popular is iconosquare.com?
iconosquare.com receives approximately 262.2K monthly visitors and ranks #186,104 globally. Traffic is growing by 10.6% month-over-month.

Related Searches

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This page provides publicly available information about iconosquare.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit iconosquare.com directly at https://iconosquare.com.