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identityforce.com
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identityforce.com

17 technologies
VerifiedVisit93.3K/mo$2M1717 Tech2 Leads
Deep Dive

IdentityForce: The B2B Identity Shield

A $1.5M revenue company dominating corporate identity protection with a stealthy, direct-traffic model.

In a market saturated with consumer-facing identity theft services, IdentityForce operates quietly in the B2B lane, securing the data of employees via corporate partnerships. This isn't a flashy DTC app; it’s a high-trust backend utility for enterprise.

80%
Direct Traffic Dominance
17
Employees
$1.5M
Annual Revenue
901
Trustpilot Reviews

"IdentityForce isn't chasing SEO keywords; they are embedded in the employee benefits packages of major corporations."

The B2B Trojan Horse

With only 17 employees generating $1.5M in revenue, IdentityForce achieves a staggering $88k revenue per employee. Their traffic profile reveals the strategy: 80% direct traffic. This indicates that users aren't discovering them via search—they are logging in because their employer enrolled them. It’s a classic B2B SaaS model wrapped in a consumer protection product.

The SEO Blindspot

IdentityForce captures just 13% of its traffic from organic search, relying heavily on brand recognition. Their top keywords ('identityforce', 'identity force login') suggest a captive audience rather than a growth engine. For a company in the finance industry, this lack of organic diversification is a vulnerability; they are entirely dependent on partner referrals to drive new cohorts.

The technology stack is utilitarian and focused on conversion tracking. They employ Google Analytics, Tag Manager, and Hotjar to monitor user behavior, alongside Microsoft Ads for targeted B2B acquisition. The presence of Tailwind CSS and Bootstrap suggests a lean engineering team prioritizing rapid UI deployment over custom frontend frameworks—a sensible choice for a company of this size.

  • High-Value B2B Model: Revenue per employee indicates a premium service offering.
  • Brand Dependency: 80% direct traffic shows strong brand recall but low acquisition diversity.
  • Trust Factor: 901 Trustpilot reviews provide social proof, though the 3.5/5 rating leaves room for improvement.
  • Niche Focus: Dominates the 'identity force cigna' vertical, suggesting deep integration with specific insurance ecosystems.
No viral growth loop (only 13% organic search)
Extremely capital efficient (17 employees)
Low global rank (#297,693) for a finance player
Deep integration into corporate benefits (high retention)
Generic tech stack with no proprietary moat visible
Strong direct traffic signals high user intent

The Silent B2B Play

IdentityForce proves that in identity protection, being the quiet backend partner for big insurers pays better than being the loudest consumer brand.

What tech stack does Identityforce use?

29 detected
Cloud & Hosting1
Privacy & Consent1
Tag Managers1
Performance1
Web Standards1
UI Libraries1
Tracking & Analytics12
G
Google Tag Manager
H
Hotjar
H
Hotjar
M
Microsoft Ads (Bing)
G
Google APIs
G
Google Tag Manager
G
Google Static
C
Cloudflare Insights
B
Bing
T
Tracking Service
H
Hotjar
G
Google DoubleClick

How much traffic does Identityforce get?

Traffic & Engagement

93.3K
Monthly Visits
4.8
Pages/Visit
3:49
Avg. Duration
32%
Bounce Rate
Monthly Traffic Trend-3%
96.6K
Oct 2025
Oct
95.2K
Nov 2025
Nov
93.3K
Dec 2025
Dec

Traffic Sources

Search
13%
Direct
80%
Social
0%
Referrals
6%
Email
0%
Paid
1%

Where is Identityforce's audience located?

🌍97.3%
🌍1.0%
🌍0.9%
🌍0.5%
🌍0.3%

What keywords does Identityforce rank for?

5 keywords
1identityforce2.1K vol$11.20
2identity force740 vol$11.20
3identity force login350 vol$4.08
4idenity force290 vol
5identity force cigna10 vol

How is Identityforce's SEO?

Meta Tags

title54 chars

Identity Theft Protection & Solutions | IdentityForce®

description128 chars

Protect yourself, your family and your business from identity theft and fraud with identity theft protection from IdentityForce.

og:title

Identity Theft Protection & Solutions

languageEN

H1 Tags

h1Protection is what you do after the alert...

Schema Types

WebPage

Who works at Identityforce?

Loading leads...

What do customers think of Identityforce?

IdentityForce

IdentityForce

3.5
901 reviews
✓ Claimed

Categories

Software Vendor#undefinedSoftware Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
5/12/2014

Contact Information

Address:
111 Speen Street, Suite 304
Framingham, US

Reviews (20)

Filter by rating:
customer
11/10/2023
🇺🇸 United States2 reviewsOrganicUnverified2 reviews on this domain
Experience date: 11/10/2023
My experience with Identy Force

They do what they say when you buy the product. I get absolute confidence that they keep my ID safe. Well worth the money to have peace of mind.

sid l konicek
11/9/2023
🇺🇸 United States5 reviewsOrganicUnverified3 reviews on this domain
Experience date: 11/9/2023
was confused by an email they sent

was confused by an email they sent, but they responded quickly and cleared it up!!!

Tony
9/13/2023
🇺🇸 United States1 reviewsAFSv2Verified
Experience date: 9/5/2023
Keeping me well informed and updated on…

Keeping me well informed and updated on my online presence

Laree Weeks
9/12/2023
🇺🇸 United States6 reviewsAFSv2Verified
Experience date: 9/11/2023
They have you covered and protected

I enjoy knowing that they are looking out for me and that they provide me with emails letting me k ow all is fine

customer Jim Bennett
9/6/2023
🇺🇸 United States1 reviewsAFSv2Verified
Experience date: 9/5/2023
Excellent communication.

Excellent communication.

Frequently Asked Questions about Identityforce

What is Identityforce's Revenue?
Identityforce generates approximately $2M in annual revenue. With 17 employees, that's $87,000 per employee.
What does Identityforce do?
Protect yourself, your family and your business from identity theft and fraud with identity theft protection from IdentityForce.
What technologies does Identityforce use?
Identityforce uses 17 technologies across their website including Fonts, CMS, Cloud & Hosting. Key technologies include Google Fonts, WordPress, Cloudflare.
Who are Identityforce's competitors?
Identityforce's main competitors include LifeLock, Identity Guard, Experian, IDShield, Equifax. These companies operate in similar markets and compete for the same customer base.
What do customers think of Identityforce?
Identityforce has a Trustpilot score of 3.5 out of 5 (3 stars) based on 901 customer reviews.

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How to contact Identityforce?

What are Identityforce's key pages?

Export identityforce.com Data

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About identityforce.com

Protect yourself, your family and your business from identity theft and fraud with identity theft protection from IdentityForce.

Company Overview

identityforce.com
Website
finance
Industry
#297,693
Global Rank
93.3K
Monthly Visitors
17
Technologies
2+
Employees

identityforce.com Key Pages

identityforce.com Social Media

Contact identityforce.com

Technology Stack

identityforce.com uses 17 technologies across their website including Google Fonts, WordPress, Cloudflare, and more.

Fonts

Google Fonts

CMS

WordPress

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Advertising

DoubleClick Floodlight, Microsoft Ads, Google Ads

CRM

Salesforce

Traffic & Audience

93.3K
Monthly Visits
32%
Bounce Rate
4.8
Pages/Visit
3:49
Avg. Duration

identityforce.com receives approximately 93.3K monthly visitors and ranks #297,693 globally. The website has a bounce rate of 32% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 3:49 on the site.

The majority of identityforce.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is identityforce.com?
Protect yourself, your family and your business from identity theft and fraud with identity theft protection from IdentityForce.
How much does identityforce.com cost?
You can view identityforce.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does identityforce.com use?
identityforce.com uses 17 technologies including Google Fonts, WordPress, and 11 more. View the full tech stack analysis above.
How do I contact identityforce.com?
You can contact identityforce.com via email at [email protected].
What are identityforce.com's social media accounts?
identityforce.com is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is identityforce.com?
identityforce.com receives approximately 93.3K monthly visitors and ranks #297,693 globally. Traffic is declining by 2.0% month-over-month.

Related Searches

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This page provides publicly available information about identityforce.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit identityforce.com directly at https://identityforce.com.