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idnow.io: The Silent Giant of Digital Identity
How a German fintech is quietly powering trust for 150K monthly users
In a world drowning in fraud, idnow.io doesn't just detect it—they commoditize trust. With 475 employees and $86M in revenue, this isn't a startup; it's an infrastructure layer for Europe's financial ecosystem.
"They don't sell software. They sell the absence of fraud."
The Traffic Paradox
With 152K monthly visits and a global rank of #288,887, idnow.io appears modest. But dig deeper: 44% organic search and 44% direct traffic reveal a powerful moat. This isn't a viral brand—it's a B2B utility. Customers don't browse; they integrate. The 'embezzlement' keyword (40K searches) reveals their hidden SEO strategy: targeting risk, not solutions.
The KYC Monopoly
Their top keyword isn't their brand—it's 'kyc' (88K monthly searches). They're not competing for attention; they're capturing intent. When a bank needs to verify identity, idnow.io is the silent partner in the background. The 3.2 Trustpilot rating from 15K+ reviews is telling: enterprise software isn't loved, it's trusted to work.
The leadership team is a mix of German engineering discipline and growth hacking. CEO Andreas Bodczek runs a 475-person machine, while Co-Founder Dennis Ferenczy (Chief Growth Officer) focuses on scaling the 'trust as an asset' narrative. This isn't a founder-led cult; it's a professionalized scale-up.
- Revenue per employee: ~$181K (high for fintech infrastructure)
- Traffic is stable, not viral—indicative of sticky, long-term contracts
- 44% direct traffic means customers know exactly where to go
The Infrastructure Play
idnow.io wins by being invisible. They're the pipes, not the faucet. For investors: this is a boring, profitable, defensible business. For founders: this is how you build a $100M+ fintech—solve a painful, regulated problem and let the banks come to you.
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https://www.idnow.io/wp-content/uploads/IDnow-shield-v2-2-870x1024.png
Meta Tags
IDnow - Where trust powers identity.
We turn trust into your greatest asset, delivering scalable security, adaptive compliance and real-time fraud prevention.
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About idnow.io
We turn trust into your greatest asset, delivering scalable security, adaptive compliance and real-time fraud prevention.
Company Overview
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Technology Stack
idnow.io uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight
Traffic & Audience
idnow.io receives approximately 152.0K monthly visitors and ranks #288,887 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:39 on the site.
The majority of idnow.io's traffic comes from undefined, undefined, .
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This page provides publicly available information about idnow.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit idnow.io directly at https://idnow.io.