idology.com
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IDology: The Invisible Giant of Identity Verification
A $15M revenue company with zero public traffic data challenges the status quo
In an industry obsessed with vanity metrics and viral growth, IDology quietly commands $14.9M in revenue with just 103 employees—defying every growth playbook. While competitors chase headlines, this 20-year veteran validates identities without anyone noticing they exist.
"The most successful identity companies aren't the ones you see—they're the ones you never notice when they're working perfectly."
The Stealth Enterprise Model
IDology operates in the invisible infrastructure layer of finance. With zero measurable public traffic, they've built a business model that deliberately avoids the spotlight. Their 103 employees generate $144K in revenue each—exceptional efficiency for a B2B verification company. This isn't a startup chasing scale; it's a precision instrument delivering mission-critical validation for financial institutions that can't afford to fail.
The ExpectID Advantage
Led by Laura Strother's product vision, ExpectID represents IDology's core differentiator: real-time identity validation without friction. While competitors require extensive data collection, IDology's approach validates through minimal signals—crucial for financial services where conversion drops 2% for every additional form field. Their VP of Fraud, Crystal Blythe, likely oversees a system that balances security with user experience in ways most fintechs can't match.
The absence of traffic data isn't a bug—it's a feature. IDology serves enterprise clients directly, bypassing the public-facing marketing funnels that drive typical SaaS metrics. Jerome Clegg's VP Development role suggests deep technical architecture, while Dennis Maicon's sales leadership likely focuses on multi-year enterprise contracts rather than monthly recurring revenue growth.
- Enterprise-first architecture: No public footprint means direct sales cycles and custom integrations
- Revenue efficiency: $144K/employee rivals top-tier enterprise SaaS companies
- Fraud expertise: VP-level fraud leadership indicates sophisticated threat modeling
- Long-term stability: 20+ year company with consistent revenue, not VC-dependent
The Anti-Growth Playbook Works
IDology proves that in identity verification, trust compounds while traffic metrics distract
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GBG | Global identity verification leaders
We offer a range of solutions that help organisations quickly validate and verify the identity and location of their customers.
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About idology.com
We offer a range of solutions that help organisations quickly validate and verify the identity and location of their customers.
Company Overview
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Technology Stack
idology.com uses 15 technologies across their website including Wistia, OneTrust, Microsoft Ads, Google Ads, and more.
Video
Wistia
Privacy & Consent
OneTrust
Advertising
Microsoft Ads, Google Ads
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Traffic & Audience
idology.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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