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IDRT: The Tiny Titan of Sign Language Tech
How a 3-person team is quietly disrupting accessibility tech with $200k in revenue
In a world dominated by billion-dollar tech giants, IDRT is a masterclass in focused impact. With just 3 employees and a niche mission, this isn't just a company—it's a targeted strike on the $1.7 trillion global disability market.
"They aren't chasing mass adoption—they're building a fortress of loyal users in the deaf and hard-of-hearing community."
The Niche is the Product
IDRT's product is a premier online sign language software suite. Their traffic data reveals a fascinating story: 35% of visits come directly, not through search. This isn't accidental discovery—it's intentional usage. Their users aren't browsing; they're returning. The top keyword 'my in asl' with 1,380 monthly searches points to a deeply engaged community building personalized learning tools, not passive consumers of content.
The Stealth Growth Engine
While global rank #4.4M seems modest, the 19% organic traffic from keywords like 'dcmp' (790 volume) and 'visiom' (610 volume) suggests strategic SEO positioning. They're not competing for 'sign language'—they're capturing high-intent, specific queries. This is the playbook of a company that understands its audience intimately, trading broad visibility for deep conversion.
The tech stack reveals pragmatism over flash: jQuery for reliability, Google Analytics for data-driven decisions, and YouTube Embed for scalable content delivery. With no venture funding and $0.2M in revenue, IDRT operates with a discipline that funded startups often lack. Every dollar is spent on mission, not marketing fluff.
- President Corinne Vinopol leads with a lean, mission-driven model
- Revenue is 100% focused on accessibility tech—no pivots, no distractions
- Social presence (Twitter, Facebook) serves community, not vanity metrics
The Unseen Unicorn
IDRT proves that in accessibility tech, depth beats breadth. With $200k revenue from 3 people, they're not building a startup—they're building a legacy.
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IDRT is dedicated to improving the lives of people with disabilities, their families, and service providers through research and development, training, technical assistance, and advocacy.
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About idrt.com
IDRT is dedicated to improving the lives of people with disabilities, their families, and service providers through research and development, training, technical assistance, and advocacy.
Company Overview
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Technology Stack
idrt.com uses 5 technologies across their website including YouTube Embed, PHP, Google Analytics, and more.
Video
YouTube Embed
Programming Languages
PHP
Analytics & Marketing
Google Analytics
UI Libraries
DaisyUI
JavaScript Libraries
jQuery
Traffic & Audience
idrt.com receives approximately 3.1K monthly visitors and ranks #4,401,929 globally. The website has a bounce rate of 26% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 0:52 on the site.
The majority of idrt.com's traffic comes from .
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