idwall.co
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idwall.co: The Risk Stack Consolidator
Why this Brazilian fintech is building the 'Shopify for fraud prevention'
In the fragmented chaos of fraud prevention, idwall.co isn't just building another tool—they're building the operating system. By centralizing risk management, they're turning a fragmented ecosystem into a single, cohesive workflow for fintechs and enterprises.
"They aren't selling APIs; they're selling the elimination of the API spaghetti that plagues modern fraud teams."
The 'Unsexy' Infrastructure Play
While competitors chase AI hype, idwall.co focuses on the unsexy plumbing of trust. With 154 employees generating $24.6M in revenue (~$160k per employee), they are operating at the efficiency of a mature infrastructure company, not a typical Series B startup. Their growth is rooted in solving the integration nightmare—connecting disparate anti-fraud tools into a single validation flow.
The Brazilian Fortress
The data reveals a hyper-focused strategy: 92.1% of their traffic originates from a single, undefined market (clearly Brazil). They aren't trying to be a global player yet; they are consolidating the Latin American risk stack. Their keyword strategy confirms this—ranking for high-volume, localized terms like 'CPF valido' (valid CPF) rather than generic global terms.
The product narrative is clear: stop duct-taping vendors. The top keywords show users searching for identity validation tools ('CPF valido', 'id wall'), indicating high intent. However, the presence of 'grupo no telegram para venda de dados' (Telegram group for data sales) in their keyword mix highlights the adversarial environment they operate in—directly competing against the black market.
- The 'Shopify for Validation' Model: Creating flexible workflows rather than rigid point solutions.
- Deep Localization: Mastering the Brazilian regulatory and identity landscape (CPF, ID).
- Infrastructure Efficiency: High revenue-per-employee suggests a product-led, low-touch model.
The Verdict: The 'Anti-Fraud OS' is Here
idwall.co is betting that the future of fraud prevention is integration, not isolation. For investors and founders in LatAm fintech, this is the stack you build on.
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idwall | Revolucionando as relações de confiança
Centralize a gestão de riscos em um só lugar, crie fluxos de validação flexíveis e integre as melhores ferramentas antifraude ao ecossistema idwall.
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About idwall.co
Centralize a gestão de riscos em um só lugar, crie fluxos de validação flexíveis e integre as melhores ferramentas antifraude ao ecossistema idwall.
Company Overview
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Technology Stack
idwall.co uses 15 technologies across their website including HSTS, Strapi, Cloudflare, and more.
Security
HSTS
CMS
Strapi
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Analytics & Marketing
Crazy Egg, Google Tag Manager, Google Analytics
Traffic & Audience
idwall.co receives approximately 36.9K monthly visitors and ranks #762,014 globally. The website has a bounce rate of 56% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:19 on the site.
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This page provides publicly available information about idwall.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit idwall.co directly at https://idwall.co.