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iFIT: The $310M Fitness Gamble
Can a legacy connected fitness brand outrun its Trustpilot nightmare?
iFIT is the ghost in the machine behind your NordicTrack treadmill—$310M in revenue, 1,550 employees, and a 2.1-star rating. It's a connected fitness behemoth facing a brutal reckoning.
"iFIT isn't selling workouts; it's selling a subscription lock-in that even the most loyal users struggle to escape."
The Traffic Paradox
With 62% direct traffic, iFIT commands a captive audience. But 84% of their traffic is geographically undefined—likely a data artifact masking a U.S.-centric user base. The SEO strategy is weak (only 30% organic), relying heavily on brand searches like 'ifit login' (4,410 volume) rather than acquiring new fitness seekers.
The Funding vs. Reality Gap
iFIT has raised $580M, yet its product is fundamentally unchanged: stream workouts to equipment. The 2.1-star rating isn't a bug—it's a feature of a business model that prioritizes subscription retention over user satisfaction. The market has spoken, and it's furious.
The tech stack reveals a modern web architecture (Next.js, Tailwind) but the user experience tells a different story. Keywords like 'ifit subscription' and 'ifit trial' dominate search volume, indicating users are actively seeking exit strategies or loopholes. This isn't brand love; it's brand entrapment.
- Direct traffic dominance suggests high brand recall but low discoverability
- Trustpilot score of 2.1 indicates severe customer satisfaction issues
- SEO strategy relies on defensive keywords (login, subscription, trial) not offensive content
iFIT is a zombie unicorn
It has the capital and infrastructure of a unicorn, but the user sentiment of a failing startup. The connected fitness bubble didn't pop—it just quietly deflated in iFIT's offices.
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Workout App for At-Home Training, Cardio & Strength
iFIT is a workout app with guided training for cardio, strength, HIIT, and recovery. Stream workouts on your phone, tablet, or connected equipment.
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iFit
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Reviews (20)
Treadmill is okay, IFit is garbage.
Treadmill is okay, IFit is garbage. This is probably the worst software someone can design, You can't do shit with the treadmill without the paid version of IFit, even custom workouts and upload to garmin / strava are behind the pay wall.
Martin P We are glad that overall, you are enjoying your treadmill. However, we are sorry that the iFIT software isn’t meeting your expectations. Most of our treadmills can be used in the manual mode without a paid iFIT Membership. This allows the user to see their progress around an oval track while receiving basic workout information. Your feedback is appreciated, as we are always looking for ways to improve. If you have other suggestions for us, you’re welcome to contact us at my.iFIT.com. Thanks! - iFIT
Good workouts but for every new…
Good workouts but for every new software release that makes the product worse by removing popular features and making it harder to navigate as well as introducing error errors and crashes. I don’t know who the head of software product development is, but he / she really needs to pay attention to user feedback. I really really dread seeing the page that says my product is being updated.
Nigel love We are happy to hear that you enjoy our iFIT workouts, although we are sorry that you feel our software is difficult to navigate and that you have been experiencing more errors lately. Software updates are typically designed to enhance the user experience rather than make it more difficult. We appreciate this information and will pass it on to our teams. We always appreciate hearing from our users, if you have other suggestions or feedback, please contact us at my.iFIT.com. Thanks! - iFIT
I Should have looked on here before
This without question is the worst customer service I have ever dealt with in my life. All they care about is getting your subscription and then after that not doing anything they say they will do or offer even if they put it in emails it’s just ignored. I was even told by them on my last review that they reached out and tried to contacted me which is totally untrue. You will get bombarded by offers of discount subscription, even if you’ve got 10/11 months left on your existing one. on the bright side there are lots of other companies that offer a very similar service so that’s where I’ll be going next.
Dont trust i fit with your bank/ credit card info
I canceled my I fit subscription and they continued taking money out of my account and lied said it was never canceled at all and wouldn't give me full refund. Never give them bank or credit card info they will take money out of your account whenever they want and say you never canceled.
iFit = DO NOT BUY
Any treadmill that comes with iFit should be an automatic no go for you. DO NOT BUY ANY TREADMILL with this app. If the support for it is discontinued (which happens often) or if the software stops working properly - you're stuck with a hunk of metal YOU CANNOT USE. DO not buy ANY threadmill that has this software. This is the reason I will never ever again own another ProForm or NordickTrack, same for my friends.
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About ifit.com
iFIT is a workout app with guided training for cardio, strength, HIIT, and recovery. Stream workouts on your phone, tablet, or connected equipment.
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Technology Stack
ifit.com uses 13 technologies across their website including Cloudinary, Vimeo, OneTrust, and more.
Media
Cloudinary
Video
Vimeo
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
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Traffic & Audience
ifit.com receives approximately 1.3M monthly visitors and ranks #40,210 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:59 on the site.
The majority of ifit.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ifit.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ifit.com directly at https://ifit.com.