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Igloo: Southeast Asia's Insurtech Contender
A data-driven look at the company scaling insurance across emerging markets
In a region where 70% of insurance is still sold offline, Igloo isn't just digitizing insurance—it's rewriting the distribution playbook. This is a deep dive into the company betting big on embedded insurance for Southeast Asia's massive underbanked population.
"Igloo's secret isn't technology—it's partnerships. They're the invisible engine powering insurance at the point of sale."
The Embedded Insurance Play
While traditional insurers fight for customer attention, Igloo operates in the background. Their B2B2C model embeds insurance into existing platforms—e-commerce, ride-hailing, and electronics retailers. The result? Insurance becomes an afterthought, not a purchase decision. This is how you reach millions who've never bought a policy in their lives.
Traffic & SEO Strategy
With 24.6K monthly visits, Igloo's traffic is modest but telling. 50% comes from organic search, suggesting strong brand intent. The top keyword 'igloo insurance' (1,240 monthly searches) shows brand awareness is building. But the real story is in the long tail: 'pet insurance philippines' (420 searches) and 'mobile insurance' (1,920 searches) reveal their product-market fit focus.
- Partnership-driven distribution model (B2B2C)
- Focus on micro-insurance products for emerging markets
- Strong brand recognition in Philippines and Indonesia
- Leverages existing retail and digital channels
The leadership team—spanning engineering, product, and retail—reveals a company built for execution. With Head of Product Astha Desai and Senior Engineering Manager Chetan Kalotra, they've built a tech stack (jQuery, Tailwind, Google Analytics) that prioritizes speed over flashiness. In Southeast Asia's fragmented markets, that's a feature, not a bug.
Igloo is playing a volume game, not a premium one.
They're not chasing high-net-worth clients. They're embedding micro-insurance into everyday transactions—turning pennies into millions, one partnership at a time.
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Open Graph Image

https://cdn.iglooinsure.com/wp-content/uploads/simple-painless-honest-insurance-for-all.jpeg
Meta Tags
Igloo - Insurtech Company Southeast Asia | Igloo Insure
As a top insurtech company, Igloo makes insurance easy across Southeast Asia by working with reputable insurers and distribution partners.
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About iglooinsure.com
As a top insurtech company, Igloo makes insurance easy across Southeast Asia by working with reputable insurers and distribution partners.
Company Overview
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Technology Stack
iglooinsure.com uses 25 technologies across their website including Leaflet, YouTube Embed, Font Awesome, and more.
Maps
Leaflet
Video
YouTube Embed
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
iglooinsure.com receives approximately 24.6K monthly visitors and ranks #756,706 globally. The website has a bounce rate of 32% with visitors viewing an average of 5.9 pages per visit. Users spend an average of 5:40 on the site.
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