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The Laundry Disruptor That Hates Ironing
How ihateironing.com turned a universal pain point into a $7.8M business
In a world obsessed with crisp shirts and pressed suits, ihateironing.com is the defiant rebel. They're not just cleaning clothes—they're eliminating the most tedious chore from your life, one delivery at a time.
"They didn't just build a laundry service—they built an anti-ironing movement."
The Customer Obsession
With 5,894 Trustpilot reviews and a 4.4/5 rating, ihateironing has turned laundry into a premium experience. Their secret? Treating every garment like it's the most important piece in someone's wardrobe. The 160,696 monthly visitors aren't just looking for clean clothes—they're buying back their time.
The Growth Engine
Their traffic breakdown reveals a sophisticated growth strategy: 59% organic search (people actively seeking 'i hate ironing' alternatives) and 35% direct traffic (a sign of strong brand recall). The keyword 'i hate ironing' alone drives 4,780 monthly searches—a testament to their SEO dominance in the emotional pain point space.
What's fascinating is their tech stack—built on a foundation of modern tools like Tailwind CSS, Bootstrap, and jQuery. This isn't a legacy system; it's a deliberate choice for speed and scalability. The team of 39 isn't just handling logistics—they're engineering a seamless digital experience that makes scheduling laundry as easy as ordering takeout.
- They own the emotional keyword 'i hate ironing' with 4,780 monthly searches
- 35% direct traffic proves strong brand loyalty and repeat usage
- 59% organic search shows they're capturing high-intent customers
- 5,894 reviews suggest a product that delivers on its promise
The Irony of Success
They built a $7.8M business by hating one chore—proving that in a crowded market, specificity beats generalization every time.
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5 keywordsHow is Ihateironing's SEO?
Open Graph Image

https://s3-eu-west-1.amazonaws.com/ihateironing-assets/images/logos/iron-circle.png?1472728716
Meta Tags
Dry Cleaners & Laundry Delivery Service | ihateironing
Your Personal Laundry Service
Book your collection now and save 10% on your first order with code SAVEME10
H1 Tags
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ihateironing
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Reviews (20)
Excellent Service
Ease of using app, reliable pick up and delivery, helpful driver and above all good quality of cleaning.
The fast turn round and very polite…
The fast turn round and very polite collectors of laundry.
my favourite service & life and time…
my favourite service & life and time saver !
Hello Carol, Thank you for your kind words. We’re delighted to hear that our service has become your favourite and is helping to save you both time and effort. Your convenience and satisfaction are our priority, and we look forward to continuing to serve you. Best regards, Saf IHI Customer Care
Totally stress free experience-sensibly…
Totally stress free experience-sensibly priced & effficient service!
Hello Carol, Thank you for your kind words. It’s wonderful to hear that you are pleased with the stress free, efficient, and reasonably priced service you have received. We truly appreciate your support and look forward to continuing to serve you. Kindest regards, Saf IHI Customer Care
10/10 for service, pricing and convenience!
Honestly, IHI is great; I can’t believe how easy the process is and how reasonable the pricing is! I’ve been using IHI for about 3 years now and every time it’s as good as - if not better than - the last! The team collect and drop off right to your door and the clothes come back perfect every time. I even called up to make a recommendation to make the service even better and had a really great chat with a very friendly member of the team, who made it clear that the feedback was really valued and that they’re always looking to improve! Genuinely 10/10 recommend them - great service, very well priced and could not be more convenient!
Hello Will, Thank you for taking the time to share such thoughtful feedback. We’re absolutely delighted to hear how consistently positive your experience has been over the past three years, and that our service continues to meet and exceed your expectations. We set high standards across every aspect of our business, so your recommendation truly means the world to us. We’re especially pleased to hear that you felt your feedback was genuinely valued, and that continuous improvement and customer satisfaction are always our top priorities. Thank you again for your loyalty and support. We look forward to seeing you for your next collection soon. Kind regards, Saf IHI Customer Care
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About ihateironing.com
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Technology Stack
ihateironing.com uses 22 technologies across their website including Google Fonts, Sentry, unpkg, jsDelivr, and more.
Fonts
Google Fonts
Error Tracking
Sentry
CDN
unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront
Email Marketing
Mailchimp
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
ihateironing.com receives approximately 160.7K monthly visitors and ranks #276,790 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:48 on the site.
The majority of ihateironing.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ihateironing.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ihateironing.com directly at https://ihateironing.com.