ijungo.com
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Jungo: The Salesforce Mortgage CRM That's Actually Working
A $8.7M revenue, 67-person team proving niche vertical SaaS still wins
While everyone chases generic CRMs, Jungo is quietly building a $8.7M fortress in the mortgage lending space. They're not trying to be everything to everyone—they're just trying to be the only CRM mortgage professionals need inside Salesforce.
"In a world of horizontal CRMs, vertical depth is the only moat that matters."
The Mortgage Professional's Trap
Mortgage lenders are stuck in CRM purgatory. Generic tools like Salesforce require endless customization, while industry-specific solutions lack depth. Jungo exploits this gap by being Salesforce-native but mortgage-obsessed. Their 52% direct traffic proves they're building a brand that professionals seek out by name, not through discovery.
The Revenue Story
With 67 employees and $8.7M in revenue, Jungo generates ~$130K per employee—a healthy ratio for a vertical SaaS company. Their 9,387 monthly visits suggest they're not scaling traffic through content marketing, but rather through direct relationships and integrations. This is a high-touch, enterprise-focused play.
The keyword data reveals their positioning strategy. They rank for 'jungo' (4,500 monthly volume) and 'jungo salesforce' (120), showing brand recognition. But they also rank for 'total expert' (1,630)—a direct competitor—and 'vst jungo' (310), suggesting they're capturing migration traffic. This is a company that knows exactly where it stands in the market.
- Salesforce-native architecture eliminates integration headaches
- Pipeline management built for mortgage-specific workflows
- Referral tracking that actually works for loan officers
- Marketing automation tuned for compliance-heavy industries
Jungo is playing the vertical SaaS game correctly
They're not building a platform—they're building a feature set that becomes indispensable within an existing platform ecosystem. That's how you get to $8.7M with 67 people without raising a dime.
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The Best All-in-One Mortgage CRM Software for Loan Officers | Jungo
Jungo is the best mortgage CRM for Salesforce. Pipeline management, referral tracking, LOS & POS integrations, & marketing automation, all in one platform.
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About ijungo.com
Jungo is the best mortgage CRM for Salesforce. Pipeline management, referral tracking, LOS & POS integrations, & marketing automation, all in one platform.
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ijungo.com uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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ijungo.com receives approximately 9.4K monthly visitors and ranks #2,420,310 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:34 on the site.
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