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Illumion: Seeing Inside Batteries
A £2.6M bet on optical innovation to solve the battery industry's black box problem
The battery industry is flying blind, relying on destructive post-mortems and lagging voltage data to understand complex lithium dynamics. Illumion cuts through the darkness with Charge Photometry, offering the first real-time, non-destructive window into how materials actually behave during cycling.
"You can't fix what you can't see. Illumion makes the invisible electrochemical reaction visible in real time."
The Founder-Material Scientist Connection
Akshay Rao and Alice Merryweather didn't stumble into battery diagnostics. As co-founders, they represent the perfect hybrid: deep scientific rigor meeting commercial application. With only 13 employees but £3.2M in revenue, they've achieved an impressive £246k per employee efficiency—demonstrating that specialized B2B hardware/software plays can scale with lean teams when solving genuine pain points.
The SEO Gap Reveals Market Position
Here's the telling data: Illumion's top keyword is 'illuminon' (340 monthly searches)—a likely misspelling. Their actual brand 'illumion' gets only 40 searches. This suggests they're still establishing brand recognition, but the high search volume for technical terms like 'sodium ion cathode nmf sem image' (400 searches) confirms they're targeting sophisticated researchers, not general consumers. The market is searching for solutions, not yet for Illumion specifically.
The tech stack reveals a pragmatic, modern approach: jQuery for legacy compatibility, Tailwind CSS for rapid UI development, Swiper for interactive demos, and Google Analytics for tracking the right metrics. No bloated frameworks—just purposeful tools. This is a team building for function, not flash, which aligns perfectly with their scientific audience who cares about data fidelity, not design trends.
- Charge Photometry: Real-time optical tracking of lithium dynamics
- Non-destructive testing: No more destroying cells to understand them
- Materials science focus: Targeting R&D teams, not production lines
- Lean operations: £246k revenue per employee
- Niche positioning: Solving a specific, expensive problem for battery developers
The Silent Workhorse of Battery Innovation
Illumion isn't chasing hype—they're building the essential tools that battery companies need to actually understand their materials. With £2.63M in funding and £3.2M in revenue, they're already profitable on a per-employee basis while solving one of the most fundamental problems in electrochemistry: seeing what's happening inside the cell.
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Transforming Energy Storage With Light | Illumion Ltd
Illumion enables faster, smarter battery innovation with Charge Photometry, revealing lithium dynamics in real time to improve materials and performance.
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About illumion.io
Illumion enables faster, smarter battery innovation with Charge Photometry, revealing lithium dynamics in real time to improve materials and performance.
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illumion.io uses 16 technologies across their website including Font Awesome, PHP, WordPress, and more.
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illumion.io receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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