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FacilityOS: The Invisible Infrastructure of Global Enterprise
How a 93-person team manages security for giants like Johnson & Johnson and Coca-Cola
While the world obsesses over AI and cloud, the physical infrastructure of global business—visitor management, compliance, and security—runs on invisible software. FacilityOS (formerly iLobby) is the operating system for that physical layer, trusted by 60% of Fortune 500 companies.
"They aren't selling software; they're selling compliance insurance that happens to run on iPads."
The Enterprise Moat
With 93 employees generating $13.5M in revenue, FacilityOS operates at a staggering $145K revenue per employee. This isn't a growth-stage startup burning cash; it's a precision-engineered enterprise machine. Their client roster—Johnson & Johnson, Coca-Cola, Tesla—reveals a land-and-expand strategy: they secure one facility, prove compliance ROI, then deploy globally across the enterprise. The moat isn't code; it's procurement cycles and trust.
The Rebrand Pivot
The shift from 'iLobby' to 'FacilityOS' signals a strategic expansion from visitor management to a full facility intelligence platform. The tech stack (jQuery, Bootstrap, Vite) suggests pragmatic engineering—prioritizing stability over bleeding-edge frameworks. Interestingly, organic search traffic shows zero visibility, implying a sales-led motion. Their top keywords ('ilobby visitoros') reveal a brand-loyal customer base searching directly, not discovering through SEO. This is enterprise software sold through relationships, not search.
The leadership team tells a story of vertical expertise. CEO Ariel Mashiyev and CTO Paul Khakhan have built a platform that handles the unsexy but critical: GDPR-compliant visitor logging, OSHA safety compliance, and real-time facility occupancy. With offices in New York and Toronto, they straddle North American enterprise markets while maintaining a lean cost structure. Their social presence is minimal—Twitter, Facebook, LinkedIn—consistent with a B2B enterprise model where marketing is account-based, not viral.
- Revenue density: $13.5M from 93 employees vs. industry average of $80K/employee
- Enterprise penetration: 60% Fortune 500 coverage with minimal public footprint
- Product strategy: Visitor management as wedge into broader facility ops
- Sales motion: Likely 100% outbound/enterprise sales (zero organic traffic)
The Quiet Billion-Dollar Category
FacilityOS proves that boring infrastructure, when owned by the right enterprise, creates defensible, high-margin businesses. The question isn't about their tech stack—it's about how many more facilities they can capture before a competitor wakes up.
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FacilityOS: Facility & Visitor Management Software
FacilityOS is the leading global visitor & facility management platform, trusted by global enterprises to optimize key facility processes for compliance, safety, & security.
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About ilobby.com
FacilityOS is the leading global visitor & facility management platform, trusted by global enterprises to optimize key facility processes for compliance, safety, & security.
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ilobby.com uses 26 technologies across their website including Font Awesome, Google Fonts, HSTS, Sentry, and more.
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ilobby.com receives approximately 0 monthly visitors and ranks #10,602,739 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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