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The Invisible Lottery Giant
How a 46-person team powers gaming systems with $5.3M in revenue
While everyone chases flashy consumer apps, ILTS quietly powers the infrastructure behind lottery systems across the globe. With just 46 employees, they're generating $5.3M annually by solving a fundamentally different problem: reliability at scale.
"This isn't a growth story—it's an efficiency story. They don't need traffic; they need uptime."
The Infrastructure Play
ILTS operates in the gambling industry's backend, not its frontend. Their 52% direct traffic suggests a captive enterprise audience—lottery operators who don't discover them through Google, but through industry relationships. The 1,544 monthly visits aren't a failure; they're the exact size of their addressable market. This is B2B2C at its purest: they sell to lottery companies, who sell to consumers.
The Keyword Strategy Gap
Their top keyword 'ilts' gets 4,130 monthly searches—likely employees and partners searching directly. 'Lottery system' gets only 410 searches. This reveals a brutal truth: they're not competing on SEO. They're winning through relationships and legacy contracts. For founders, this is either a red flag (no organic growth) or a moat (hard to displace incumbents).
The tech stack tells another story. jQuery, Bootstrap, Tailwind CSS—this isn't a bleeding-edge startup. It's a stable, maintainable system built for longevity. When your clients are government lottery agencies, they don't want the latest React framework; they want systems that won't break during a $100M jackpot draw.
- 46 employees generate $115K revenue per person—excellent efficiency for infrastructure software
- 52% direct traffic proves deep enterprise relationships, not marketing prowess
- Tech stack prioritizes stability over innovation (jQuery, Bootstrap, no modern frameworks)
- Zero social presence suggests they don't need brand awareness—they need reliability
The Unsexy Billion-Dollar Playbook
ILTS proves that in regulated industries, relationships beat algorithms, and reliability beats innovation every single time.
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Open Graph Image

https://www.ilts.com/wp-content/uploads/2024/05/lottery-systems-software.jpg
Meta Tags
ILTS International Lottery & Totalizator Systems Inc | ILTS Solutions
ILTS- International Lottery & Totalizator Systems Inc. offers lottery terminals and gaming solutions. ILTS gaming software.
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About ilts.com
ILTS- International Lottery & Totalizator Systems Inc. offers lottery terminals and gaming solutions. ILTS gaming software.
Company Overview
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Technology Stack
ilts.com uses 13 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, RSS
Traffic & Audience
ilts.com receives approximately 1.5K monthly visitors and ranks #9,510,094 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:43 on the site.
The majority of ilts.com's traffic comes from .
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