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img.ly
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img.ly: The Invisible Engine of Visual Creation
Powering 500M+ monthly creations, img.ly is the API-first toolkit for building visual editors.
While consumers fight over the next big AI photo filter, a German startup is quietly selling the picks and shovels to the entire gold rush. img.ly isn't building an app; they're building the infrastructure for everyone else's apps. With 500 million creations processed monthly, they have become the invisible engine of the creator economy.
"img.ly proves that in the age of AI, infrastructure is the new moat."
The 'Stripe' of Visual Editing
img.ly operates on a radical premise: don't compete with Canva or Adobe, power them. Their SDK allows product teams to embed complex photo, video, and design editing capabilities directly into their apps in days, not months. It’s a classic infrastructure play—abstracting away the complexity of WebGL, FFmpeg, and AI processing so developers can focus on their core product.
The Efficiency Paradox
Here is the contrarian take: img.ly's growth reveals a massive shift in B2B software. Companies are realizing that building proprietary editing tools is a resource black hole. With only 45 employees generating $5.2M in revenue, img.ly boasts a revenue-per-employee of ~$115k—a strong indicator of high-margin, scalable SaaS efficiency that legacy enterprise software vendors struggle to match.
Their traffic data further validates their market fit. With 134k monthly visits and nearly half coming from organic search, developers are actively hunting for solutions to the 'build vs buy' dilemma. The search volume for 'html2canvas' and 'ffmpeg'—technologies img.ly likely abstracts—signals a massive, underserved developer market.
- Developer-First GTM: High organic traffic for technical keywords indicates strong bottom-up adoption.
- Platform Agnostic: Support for Android, iOS, and Web removes friction for cross-platform teams.
- AI-Native: Their roadmap clearly pivots toward AI-driven creative tools, moving beyond simple filters.
The Silent Giant of the Creator Stack
img.ly is betting that the future of creativity is embedded, not destination-based.
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IMG.LY SDK: Bring Photo, Video, and Design Editing into Your App
IMG.LY’s video, photo and creative SDK brings beautiful creative editing to your applications. Powering 500+ million creations per month.
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Reviews (2)
looks good but their demos are…
Service seems good but their demos are not working properly! Wasted a lot of time with their sales team. And setting up the code. Most demos buttons are disabled , you cant use it properly. The demos are hosted on their website and its lagging ex video editor, sound sometimes doesnt work. I hope you can host a demo on a separate page, and actually give us a full demo with code and features enabled so we can test it.
Terrible experience
But be careful with them. They offered us a trial and now threatening us with legal action if we don’t pay the full year even though we didn’t use the product not even one month
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About img.ly
IMG.LY’s video, photo and creative SDK brings beautiful creative editing to your applications. Powering 500+ million creations per month.
Company Overview
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Technology Stack
img.ly uses 15 technologies across their website including Google Fonts, HSTS, Sentry, and more.
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HSTS
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Sentry
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Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Analytics & Marketing
Plausible, Clarity
Traffic & Audience
img.ly receives approximately 134.0K monthly visitors and ranks #312,069 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:33 on the site.
The majority of img.ly's traffic comes from undefined, undefined, .
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This page provides publicly available information about img.ly. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit img.ly directly at https://img.ly.