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Immersal: The Invisible Infrastructure of AR Navigation
How a lean 8-person team is mapping the world for autonomous machines and human wayfinding
While tech giants spend billions building self-driving cars, Immersal is solving the prerequisite problem: teaching machines and humans where they actually are. Their SDK turns any camera into a precise positioning system, mapping complex indoor and outdoor spaces down to the centimeter without a single GPS satellite.
"GPS gets you to the door. Immersal gets you to the exact shelf."
Developer-First DNA
The traffic patterns reveal Immersal's true audience: developers seeking documentation. With 'immersal docs' and 'immersal rest api' among top search terms, and 36% of traffic from organic search, this is a product that spreads through technical merit, not marketing blitz. The 48% direct traffic is unusually high for a company this size—developers are bookmarking and returning.
The Precision Play
Unlike ARKit or ARCore that require specific hardware, Immersal's visual positioning works across any device with a camera. Their machine vision expertise (led by Juha Ylioinas) means they're not building an app—they're selling the invisible infrastructure layer that powers warehouse robots, retail wayfinding, and industrial maintenance. It's B2B infrastructure disguised as an SDK.
- Visual positioning accuracy down to centimeters without beacons or sensors
- Cloud-based mapping that updates in real-time across all devices
- REST API-first architecture for enterprise integration
- Works in GPS-denied environments (warehouses, malls, underground)
The undefined country traffic shares suggest either a privacy-conscious analytics setup or truly global distribution—likely both. With Tailwind CSS and Contentful in their stack, they're modernizing faster than most legacy enterprise tools. HubSpot integration signals they're scaling sales deliberately, not virally.
The Quiet Giant of Indoor Autonomy
While everyone chases AI hype, Immersal is building the spatial foundation layer that AI actually needs to operate in the physical world. At $0.6M revenue with 8 people, they're profitable, focused, and positioned to own the mapping infrastructure for the next decade of robotics and AR.
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Accurate device positioning for navigation & visualization - Immersal
Immersal SDK enables developers to build wayfinding solutions for asset and people tracking in complex indoor and outdoor environments.
Accurate device positioning for navigation & visualization
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About immersal.com
Immersal SDK enables developers to build wayfinding solutions for asset and people tracking in complex indoor and outdoor environments.
Company Overview
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Technology Stack
immersal.com uses 10 technologies across their website including HSTS, Contentful, Cloudflare, and more.
Security
HSTS
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
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Traffic & Audience
immersal.com receives approximately 10.7K monthly visitors and ranks #1,891,696 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:11 on the site.
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