impact.com
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Impact.com: The Partnership OS Powering $544M in Revenue
Unifying affiliates, influencers, and referrals in a single, powerful platform
In a fragmented digital marketing landscape, Impact.com isn't just managing partnerships—it's building the definitive operating system for them. With 2.7 million monthly visitors and a dominant 76% direct traffic share, this is a platform that brands don't just use; they rely on it.
"Impact.com isn't just a tool—it's the infrastructure layer for the entire partnership economy."
The Trust Paradox
With a staggering 1.2/5 rating on Trustpilot (146 reviews), Impact.com presents a fascinating case study in enterprise software. While consumer sentiment is polarized, the platform's $544M revenue and 2,720 employees tell a different story: enterprise adoption often prioritizes functionality over user experience. The 76% direct traffic indicates users aren't discovering Impact—they're actively seeking it out, suggesting a 'necessary evil' status in many marketing stacks.
The Search Dominance Play
Impact.com's SEO strategy reveals a masterclass in brand defense. With 'impact' generating 251,090 monthly searches and 'impact login' at 30,690, they've captured the entire intent funnel. But the real signal is 'impact radius' (16,070 searches)—a legacy brand name that still drives significant traffic. This 20% organic search traffic, while modest compared to direct, represents high-intent users actively looking for partnership solutions, not just browsing.
The platform's tech stack tells a story of modern web development at scale. Built on jQuery, Tailwind CSS, and Bootstrap, it's a hybrid of legacy stability and modern UI frameworks. The presence of PWA technology suggests they're betting on web-first experiences, while Ant Design indicates a preference for consistent, enterprise-grade component libraries. This isn't a startup's MVP—it's a mature platform handling complex partnership workflows.
- 76% direct traffic share indicates strong brand recall and daily active users
- 2M+ backlinks suggest authority and widespread integration across the web
- Top keywords show users are searching for login and legacy 'Impact Radius' brand
- 146 Trustpilot reviews with 1.2/5 rating reveals enterprise friction points
The Enterprise Moat is Real
Impact.com proves that in B2B SaaS, utility trumps sentiment. When you're the operating system for partnerships, users don't leave—they endure.
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5 keywordsHow is Impact's SEO?
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https://impact.com/wp-content/uploads/2022/04/impact-logo-square.jpg
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impact.com - The All-in-One Partnership Management Platform
impact.com offers a unified platform for managing affiliates, influencers, and referrals, streamlining partnerships for brands & publishers.
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Reviews (20)
Thanks to Impact for Resolving My Issue
I faced some issues with my affiliate account earlier, but the Impact support team reviewed my case, verified my profile, and reactivated my account. I really appreciate their help and effort in resolving the problem. Thanks to Impact for their support and for giving affiliates a fair chance!
To anyone wanting to work with Impact: Beware of wasting your time, effort, and money with a fraudulent platform.
Peace be upon you. After experiencing Impact for a sufficient period, I can say that it is the biggest scam platform, wasting the time, effort, and money of partners. This platform waits until there is a balance due in your account, and instead of paying, they simply close the account, This can be done through a simple email with the following text: Due to actions that were not in compliance with impact.com policies and procedures for Media Partners, the account, GOUNGU (6675855), has been deactivated. Please contact impact.com for more information. When you try to contact them simply to find out why your account was closed, the shameful response is as follows: You have not met the Impact MSA requirements, and the actions you have driven have been found to be invalid, We have thus taken the decision to permanently close your account, No further correspondence will be entered into. Today, the platform has transformed from a mere intermediary connecting advertisers and creators into a tool for fraud and deception in the name of the law.
Ticket Id: [#737272
Ticket Id: [#737272] - Subject: Account id: (5998158) was removed from marketplace again but this time the brand ulanzi reached out to me personally for me to send a fee and they told compliance and me that it is ulanzi fault and responsibility that they accepted my slotting fee that they were told before during and after that we would be sending , yet you removed me from the platform and first said it was about ulanzi and then when ulanzi requested that I not have any suspension on my account and that they are completely to blame and they saw I was willing to refund regardless and still compliance keeps me off marketplace and then says my traffic is suspicious but then proceed to interrogate me about ulanzi when ulanzi continues to vouch that I did everything properly and reached out to them and I have yet to hear anything from compliance and the 25,000$ was sent back to ulanzi yet my account is still off marketplace and you told me in November that my account will be back and it is now jan
Deceptive and fraudulent business practices
This company operates in a highly deceptive manner and targets smaller merchants with misleading sales practices. Before signing, we were explicitly assured—both verbally and in writing—that the contract could be terminated easily. Despite this clear written agreement, the company is now refusing to honor its own contract and is attempting to charge us regardless. The platform itself delivers extremely poor results. The vast majority of “affiliates” are low-value coupon sites, and overall performance is unacceptable. Based on our experience, the business model appears designed to lock in smaller merchants through false promises rather than provide real value. Account managers are aggressive and unethical, and will resort to misrepresentation and deception to close deals. Once onboarded, the reality changes completely, and exiting the relationship becomes intentionally difficult despite prior assurances. We strongly caution other merchants—especially smaller businesses—to avoid this company.
Can never end them or terminate your contract - Business Beware
The payment approach is problematic. Once you commit to a contract, you owe the full amount regardless of any payments made to bring the account current even if it is not due until end of month. You never not owe with this company even when you paid everything off. You cannot cancel the auto-renewing contract. So no one is ever allowed to leave this company and you always have to pay them. Even if you paid them 5 times in 1 month over 5K and you did not owe anything. Any company using them should not sign a contract with them: there is no live customer support, you are unable to cancel your contract, and scammers have been found promoting your product through their application. Their payment management is flawed, and the contract auto-renews indefinitely, potentially draining your company’s resources. As a business to leave this product you might have to lawyer up for them to even cancel your account. Will keep you posted if I have to bring in my lawyers.
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About impact.com
impact.com offers a unified platform for managing affiliates, influencers, and referrals, streamlining partnerships for brands & publishers.
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Technology Stack
impact.com uses 25 technologies across their website including Wistia, Font Awesome, HSTS, and more.
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Traffic & Audience
impact.com receives approximately 1.9M monthly visitors and ranks #19,627 globally. The website has a bounce rate of 26% with visitors viewing an average of 7.9 pages per visit. Users spend an average of 4:14 on the site.
The majority of impact.com's traffic comes from undefined, undefined, .
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