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Impect: The Dark Horse of Sports Data
How a 73-person German firm quietly commands 35K monthly visits in the football analytics space
In a world obsessed with giants like Opta and StatsBomb, Impect is playing a different game entirely. With just 73 employees and $13.1M in revenue, this German sports tech company is drawing 35,960 monthly visits—68% of which come directly from users who know exactly where to find them.
"When 68% of your traffic is direct, you're not building awareness—you're building dependency."
The Power of Direct Traffic
Impect's traffic profile reveals a telling story: 68% direct, 27% organic search. This isn't a startup begging for attention—it's a tool embedded in workflows. The 35K monthly visits represent professionals, not casual browsers. This is the hallmark of a B2B product that has achieved product-market fit in a niche where trust and reliability trump flashy marketing.
The German Engineering Advantage
Based in Germany with a team that includes football operations specialists and full-stack developers, Impect operates at the intersection of sports science and software engineering. Their tech stack—featuring jQuery, Tailwind CSS, and Vite—suggests a pragmatic approach: ship fast, iterate quickly, and prioritize function over form. This is a company built by engineers who understand football, not marketers who think they do.
The keyword data reveals an interesting quirk: 'impact.com' (5,360 monthly searches) appears in their top keywords, suggesting potential brand confusion or strategic positioning in a broader market. But their core identity is clear—'impect football data' (60 monthly volume) and 'turid knaak impact' (40 monthly volume) show they're targeting specific, high-value sports professionals who know exactly what they need.
- Direct traffic dominance (68%) indicates strong product stickiness
- Lean team structure (73 employees) with $13.1M revenue suggests efficient operations
- Sports industry focus with football-specific expertise
- German engineering ethos: functional over flashy
The Quiet Giant Strategy
While competitors chase headlines, Impect builds a moat through dependency and expertise
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About impect.com
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Technology Stack
impect.com uses 22 technologies across their website including Leaflet, Font Awesome, Google Fonts, PHP, and more.
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Traffic & Audience
impect.com receives approximately 36.0K monthly visitors and ranks #598,557 globally. The website has a bounce rate of 10% with visitors viewing an average of 10.4 pages per visit. Users spend an average of 20:59 on the site.
The majority of impect.com's traffic comes from undefined, undefined, .
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