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Imprivata: Securing the Third-Party Gap
How a 152-person team is redefining vendor access with zero-trust
Imprivata is quietly becoming the gatekeeper for the enterprise's most vulnerable perimeter: third-party access. While legacy VPNs crumble under modern threats, this 152-person powerhouse is executing a focused play on Vendor Privileged Access Management (VPAM).
"VPNs are the new security liability. Imprivata's zero-trust model doesn't just replace them—it makes them obsolete."
The Hidden Power User
The traffic data reveals a fascinating pattern: 53% direct traffic means users aren't discovering Imprivata—they're returning to it. With 3,960 monthly searches for just the brand name, this is a product with sticky, daily usage. The 'imprivata login' query alone gets 400 searches/month, indicating a locked-in user base that treats this as essential infrastructure, not optional software.
The Apple Watch Signal
The third-highest keyword is 'was the imprivata app removed from the apple watch app store' (270 searches/month). This isn't just a support query—it's a market signal. Imprivata's mobile authentication was so deeply embedded in workflows that its removal sparked a mini-crisis. This level of dependency is rare for a company with just 152 employees and $22.9M in revenue.
Imprivata operates in the crowded identity space but differentiates through a laser focus on healthcare and regulated industries. Their VPAM product isn't trying to be everything to everyone—it's designed for the specific pain point of granting temporary, audited access to external vendors. This vertical depth is their moat.
- Zero-trust access replaces VPNs for third parties
- Vendor Privileged Access Management (VPAM) is their wedge
- Strong retention evidenced by 53% direct traffic
- Healthcare vertical focus creates defensible position
- Small team (152) with efficient revenue model
The 152-Person Powerhouse
Imprivata proves that focused execution beats feature bloat. In a world of sprawling identity platforms, they've found gold by solving one critical problem exceptionally well.
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Third Party Access Management Tools & Products | Imprivata
Keep your environment secure while working with third parties by using Imprivata's Vendor Privileged Access Management product and zero-trust access, allowing you to minimize the risks associated with legacy methods like VPNs.
Vendor Privileged Access Management
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About imprivata.com
Keep your environment secure while working with third parties by using Imprivata's Vendor Privileged Access Management product and zero-trust access, allowing you to minimize the risks associated with legacy methods like VPNs.
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imprivata.com uses 26 technologies across their website including Wistia, Font Awesome, HSTS, and more.
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imprivata.com receives approximately 356.0K monthly visitors and ranks #118,252 globally. The website has a bounce rate of 29% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 4:26 on the site.
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