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Improvers: The Dutch Sales Platform You Haven't Heard Of
A €58M revenue machine quietly dominating the Dutch sales scene
In a world obsessed with Silicon Valley unicorns, Improvers is building a €58M revenue engine in the Dutch sales trenches. This isn't another SaaS platform chasing VC funding—it's a bootstrapped powerhouse serving 175 employees and thousands of sales professionals who actually make money while the tech bros chase valuations.
"Improvers isn't building a platform—they're building a sales empire where freedom meets earning potential."
The Sales Professional's Playground
Improvers targets a specific tribe: Dutch sales professionals, freelancers, and entrepreneurs who value freedom over corporate shackles. With 46% direct traffic, their audience doesn't stumble upon them—they actively seek them out. The platform's three pillars—Vrijheid, Verdienen, Vertrouwen (Freedom, Earning, Trust)—resonate deeply in a market tired of traditional employment models.
The Revenue Reality Check
While most Dutch startups chase growth at all costs, Improvers has quietly scaled to €58M in revenue with 175 employees. That's €331K revenue per employee—impressive efficiency for a platform serving the sales industry. Their organic search traffic (40%) suggests they're not burning cash on ads; they're earning their visibility through genuine value.
The tech stack reveals their pragmatic approach: jQuery, Tailwind CSS, Bootstrap, and PWA capabilities. No bleeding-edge frameworks here—just battle-tested tools that work. Their social presence (YouTube, Facebook, LinkedIn, Instagram) shows they're not just a platform; they're building a community around sales excellence.
- €58M revenue with zero VC funding—proving sustainable business models still exist
- 46% direct traffic indicates strong brand loyalty and repeat engagement
- 175 employees serving a niche sales professional market with precision
- PWA technology ensures mobile accessibility for on-the-go sales professionals
The Dutch Sales Fortress
Improvers proves that dominating a local market with €58M in revenue is more valuable than chasing global unicorn status with empty valuation promises.
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Improvers - Het Platform voor salesprofessionals
Welkom bij Improvers. Hét beste sales platform voor zzp’ers, ondernemers en sales professionals. ✓ Vrijheid ✓ Verdienen ✓ Vertrouwen
Improvers
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About improvers.nl
Welkom bij Improvers. Hét beste sales platform voor zzp’ers, ondernemers en sales professionals. ✓ Vrijheid ✓ Verdienen ✓ Vertrouwen
Company Overview
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Technology Stack
improvers.nl uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
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HSTS
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PHP
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WordPress
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Traffic & Audience
improvers.nl receives approximately 3.0K monthly visitors and ranks #3,731,495 globally. The website has a bounce rate of 29% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 1:58 on the site.
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