imrbint.com
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IMRB: India's Research Titan
A 50-year legacy in consumer insight, now part of Kantar's global empire.
Before digital dashboards and AI-driven analytics, there was IMRB. Founded in 1970 by HTA legend Subhas Ghoshal, this isn't just a market research firm—it's the institutional memory of the Indian consumer. While the world chases the next shiny metric, IMRB sits on a goldmine of historical data that modern startups can only dream of.
"They are the University of the Indian market research—where legacy meets the modern consumer."
The Kantar Evolution
IMRB didn't just survive the consolidation of the market research industry; it thrived within it. As a subsidiary of Kantar, they leverage global scale while maintaining their distinct Indian DNA. The traffic data reveals a telling story: 53% direct traffic indicates a brand that doesn't need to shout to be found—clients come looking for them.
The Insight Legacy
With only 223 employees generating $61.6M in revenue, IMRB operates with a lean efficiency that belies its age. This isn't a volume play; it's a precision play. Their focus remains on the fundamental truth that good advertising is built on sound consumer insight—a philosophy that has survived the transition from print to digital to AI.
The keyword strategy reveals a fascinating duality. While 'Kantar Mumbai' and 'Kantar India' dominate search volumes, the brand maintains its distinct IMRB identity. This isn't a company that erased its history in an acquisition; it's one that leverages it.
- 50+ years of continuous operation since 1970
- Top 20 global market research firm by reach
- Strategic Kantar integration without identity loss
- Heavy direct traffic indicates strong client retention
The Silent Giant
In an era of growth-at-all-costs startups, IMRB proves that deep expertise and client trust still generate real, sustainable revenue—no buzzwords required.
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Welcome to IMRB
IMRB is the vision of Mr. Subhas Ghoshal, the legendary head of HTA (now JWT). We are born out of conviction that good advertising can only be built on sound consumer insight. We are the University of the Indian market research. We are one of the top 20 Market Research companies in the world. IMRB was set up in 1970, a full 37 years after BMRB was set up in UK by JWT
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About imrbint.com
IMRB is the vision of Mr. Subhas Ghoshal, the legendary head of HTA (now JWT). We are born out of conviction that good advertising can only be built on sound consumer insight. We are the University of the Indian market research. We are one of the top 20 Market Research companies in the world. IMRB was set up in 1970, a full 37 years after BMRB was set up in UK by JWT
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Technology Stack
imrbint.com uses 7 technologies across their website including Cloudflare, Google Analytics, Vite, and more.
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Analytics
Build Tools
Vite
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
imrbint.com receives approximately 1.3K monthly visitors and ranks #12,408,035 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:01 on the site.
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