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In4Leads: The 70-Person Dutch Powerhouse
How a €12M revenue lead gen agency is winning the ICT market without massive scale
In a market flooded with SaaS platforms promising AI-powered everything, In4Leads proves that human-driven lead generation still crushes algorithms. With 70 employees and €12M in revenue, this Dutch boutique is quietly dominating the ICT lead development space.
"They're not building a tech unicorn—they're building a €12M revenue engine with 70 people and zero VC funding."
The Anti-SaaS Strategy
While competitors chase vanity metrics like 'AI-powered lead scoring,' In4Leads focuses on what actually matters: conversations that convert. Their top organic keyword isn't some trendy tech term—it's 'leads' with 53,590 monthly searches. They've built a €12M business by mastering the unsexy art of telemarketing and data delivery for ICT companies. No hype, no buzzwords—just €12.7M in actual revenue from 70 employees.
The Traffic Paradox
Here's the counterintuitive insight: In4Leads gets 1,406 monthly visits but commands €12M in revenue. Their direct traffic (53%) dwarfs organic search (32%). This isn't a content marketing play—this is a reputation-driven business. When your direct traffic is 2x your organic, you know you're not playing the SEO game. You're winning on referrals, repeat business, and pure performance. The €12M revenue on 1,406 visits suggests an astronomical conversion rate compared to typical lead gen agencies.
The tech stack tells the story: jQuery, Tailwind CSS, Bootstrap, Vite. No fancy React frameworks, no headless CMS complexity. They're not spending engineering resources on fancy frontends—they're spending on phone calls and data. Their LinkedIn presence is modest, their blog exists but isn't their traffic driver. This is a company that found product-market fit and stopped optimizing for the wrong metrics.
- €12M revenue from 70 employees = €171K revenue per employee (exceptional for service businesses)
- 53% direct traffic suggests strong brand recall and repeat business
- Top keywords include 'telemarketing' (9,650 volume) and 'extern sales bureau' (70 volume)—niche dominance
- Zero funding, zero hype, pure execution
The €12M Lesson
In4Leads proves you don't need to be a VC-backed unicorn to build a €12M business. You need 70 people, €12.7M in revenue, and the discipline to ignore shiny objects. Their secret? They sell leads, not software. And in the ICT market, that's a €12M business waiting to happen.
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Home | In4Leads | Hét Lead Development Bureau voor ICT
In4Leads belooft nieuwe business voor IT- en aanverwante markten. Ons dienstenpakket bestaat uit leadgeneratie, telemarketing en datalevering.
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About in4leads.nl
In4Leads belooft nieuwe business voor IT- en aanverwante markten. Ons dienstenpakket bestaat uit leadgeneratie, telemarketing en datalevering.
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in4leads.nl uses 23 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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in4leads.nl receives approximately 1.4K monthly visitors and ranks #10,705,824 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:30 on the site.
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