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Include.eu: Green Tech for Smart Cities
A 26-person team tackling sustainability with a surprisingly small digital footprint
In a world where smart city startups often burn millions on marketing before deploying a single sensor, Include.eu takes a different path: they build physical solutions for sustainable communities. Their mission is clear, their team is lean, and their online presence is... surprisingly quiet.
"With only 397 monthly visits, Include isn't playing the SEO game—they're playing the impact game."
The B2B Quiet Giant
Include operates in the business_and_consumer_services sector with a $4.5M revenue run rate. For a 26-person team, that's roughly $173K in revenue per employee—a solid efficiency ratio for a hardware/software hybrid. But their website traffic tells a different story: 397 monthly visits is less than a local bakery. This suggests either a hyper-niche B2G (Business-to-Government) sales cycle or a product that sells itself through channels other than organic search.
Traffic Anomaly
Their top organic keyword is 'include' with 14,050 monthly searches—likely brand-driven. But the second is 'smart bench with boxes' (540 searches). This reveals their product focus: smart urban furniture. Yet with a global rank of #4.4M, they're virtually invisible online. This isn't a growth-stage startup; it's a stealth operator in the physical world.
The tech stack is modern but standard: Tailwind CSS, Bootstrap, and DaisyUI for frontend, with Google Analytics and Facebook Pixel for tracking. The absence of advanced marketing automation or personalization tools suggests they rely on direct sales rather than inbound marketing—a classic enterprise hardware playbook.
- Hyper-niche focus: Smart city hardware (likely benches, kiosks, sensors)
- Low digital footprint: 397 visits/month suggests heavy reliance on offline sales
- Strong social presence: Active on 5 platforms (Twitter, YouTube, Facebook, LinkedIn, Instagram)
- Revenue efficiency: $4.5M from 26 employees = $173K/employee
- Traffic paradox: Top keyword 'include' gets 14K searches, but site ranks #4.4M globally
The Hardware Paradox
Include proves that physical products can thrive without digital dominance, but scalability may require a digital pivot.
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Open Graph Image
https://include.eu/app/uploads/2020/11/Steora-smart-bench-Classic-2-e1606404973246.jpg
Meta Tags
Include - Home
Using green technology, Include makes smart city solutions to create connected and sustainable communities, making it a better place to live.
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About include.eu
Using green technology, Include makes smart city solutions to create connected and sustainable communities, making it a better place to live.
Company Overview
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Technology Stack
include.eu uses 14 technologies across their website including Sentry, PHP, WordPress, and more.
Error Tracking
Sentry
Programming Languages
PHP
CMS
WordPress
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
include.eu receives approximately 397 monthly visitors and ranks #4,434,346 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of include.eu's traffic comes from .
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This page provides publicly available information about include.eu. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit include.eu directly at https://include.eu.