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InCord: The Net That Holds Up Heavy Industry
A 1995 veteran proving industrial safety nets are a $7.5M annual revenue business.
While Silicon Valley chases AI hype, InCord has quietly woven a $7.5M revenue business from the literal fabric of industrial safety. Since 1995, they've been the invisible shield between workers and gravity, proving that in heavy industry, reliability beats disruption every time.
"InCord doesn't sell software—they sell the physical infrastructure that makes industrial innovation possible."
The Invisible Backbone
InCord occupies a critical but overlooked niche: custom safety netting for heavy industry. With 65 employees and $7.5M in revenue, they're a boutique operation in a sector dominated by giants. Their secret? Vertical specialization. They don't just sell nets; they engineer containment solutions for specific industrial hazards—from construction sites to manufacturing plants. This focus allows them to charge premium prices for custom solutions that generic netting suppliers can't match.
Traffic That Defies Logic
Their 13,366 monthly visits reveal a fascinating pattern: 37% direct traffic (people typing 'incord.com' directly) and only 26% organic search. This isn't a viral startup—it's a trusted vendor. The fact that 65% of traffic comes from undefined sources suggests their sales process is relationship-driven, likely through trade shows, referrals, and direct B2B outreach. The search volume for 'incord netting' (70 monthly searches) shows they've built a brand in a hyper-niche market where specificity beats scale.
Their tech stack tells the story of a pragmatic, no-nonsense operation. jQuery and Bootstrap (not React or Vue), Google Analytics for tracking, and a simple WordPress blog. This isn't a tech company masquerading as an industrial supplier—it's an industrial supplier that uses technology to scale operations, not to reinvent the product. Their social presence across Twitter, LinkedIn, YouTube, Facebook, and Instagram shows they understand modern B2B marketing, but their content likely focuses on case studies and safety compliance rather than viral content.
- 1995 founding makes them a pre-internet industrial veteran
- 65 employees for $7.5M revenue = ~$115K revenue per employee (efficient for manufacturing)
- Custom solutions over off-the-shelf products = higher margins
- Multi-platform social presence suggests mature B2B marketing
- Direct traffic dominance indicates strong brand recall in niche
The Anti-Startup Success Story
InCord proves that in industrial markets, depth beats speed, and reliability beats disruption. They're not scaling to a billion-dollar valuation—they're mastering a niche worth millions. For founders and investors, this is a blueprint for building a sustainable, defensible business in overlooked industrial verticals.
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Open Graph Image

https://incord.com/wp-content/uploads/2021/09/Markets_1080x1080_AquariumsZoos-300x300.jpg
Meta Tags
Home - InCord Custom Safety Netting
InCord Custom Safety Netting Solutions provides the highest quality netting products in the industry. Crafted in the USA since 1995.
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About incord.com
InCord Custom Safety Netting Solutions provides the highest quality netting products in the industry. Crafted in the USA since 1995.
Company Overview
incord.com Social Media
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Technology Stack
incord.com uses 18 technologies across their website including Font Awesome, Google Fonts, PHP, Framer, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Framer, WordPress
Cloud & Hosting
Cloudflare
E-commerce & Payments
WooCommerce
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
incord.com receives approximately 13.4K monthly visitors and ranks #1,942,482 globally. The website has a bounce rate of 63% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:18 on the site.
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