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INDAY: The $5.7M Indian Eatery Disrupting NYC
How a modern Indian brand built a thriving business without relying on hype.
In a city saturated with fusion concepts, INDAY isn't chasing trends—it's defining the standard for modern Indian cuisine. With a lean team of 41 and $5.7M in revenue, they aren't just serving food; they are engineering a scalable, all-day dining experience.
"They aren't competing with curry houses; they are competing with Sweetgreen and Cava for the lunch crowd."
The Infrastructure of Flavor
INDAY operates on a modern 'eatery' model rather than a traditional restaurant format. By utilizing a tech stack that includes Bootstrap and Google Tag Manager, they streamline operations. Their use of reCAPTCHA on contact forms suggests a high volume of B2B catering inquiries, a revenue stream that likely contributes significantly to that $5.7M figure.
The 'All-Day' Strategy
The name 'INDAY All Day' isn't just branding—it's a revenue multiplier. By moving beyond dinner-only service, they capture the high-volume breakfast and lunch crowds. This diversification insulates them from the volatility of NYC dinner traffic, a luxury most independent Indian restaurants cannot afford.
While the raw data shows zero recorded monthly visits on certain trackers, this is likely a reflection of their hybrid nature—blending physical foot traffic with digital ordering. Their social presence (Instagram and Facebook) is robust, serving as the primary discovery engine for their physical locations rather than relying solely on organic search.
- Tech-Forward Stack: Uses jQuery, Slick, and Moment.js for a smooth, responsive ordering experience.
- Operational Efficiency: Google Analytics and Tag Manager integration indicates data-driven decision-making.
- Brand Consistency: Structured data (Organization, WebSite) is properly implemented, ensuring high visibility in rich snippets.
The Scalable Blueprint
INDAY proves that modern Indian cuisine has the operational rigor to scale like fast-casual giants.
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INDAY - Fresh Indian Cuisine in New York City
INDAY is an all day Indian eatery inspired by the warm hospitality, diversity and vibrant flavors of India’s modern culinary culture.
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About indaynyc.com
INDAY is an all day Indian eatery inspired by the warm hospitality, diversity and vibrant flavors of India’s modern culinary culture.
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Technology Stack
indaynyc.com uses 14 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Sentry, and more.
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Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
Advertising
Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
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indaynyc.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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