Indenco.com is a masterclass in niche dominance, proving that you don't need a massive team or funding to own a vertical. With just 2 employees, they are capturing high-intent traffic for specialized dental materials like light-curing resins and scanning sprays.

"They aren't selling dental supplies; they are solving specific, expensive pain points for practitioners who know exactly what they need."

The traffic profile is fascinating. With 40% direct traffic, they have high customer retention or brand recall in a sector usually dominated by faceless catalogs. The undefined top countries suggest either a VPN-heavy user base or a truly global, decentralized customer list that doesn't fit neat geographic buckets.

• Niche Monopoly: Owning queries like 'UV tooth resin' (300 volume) suggests they are the go-to source for these specific compounds.
• Zero-Funding Efficiency: Generating $100k revenue with 2 people implies high margins or extremely low overhead.
• Shopify Infrastructure: Using Shopify + Zendesk allows a tiny team to manage complex support and logistics automatically.